In The News

LAURI LONGSTROM-HENDERSON REJOINS MINICO, INC.

PHOENIX, ARIZ. – Hardy Good, Chairman and CEO of MiniCo, Inc., is pleased to announce that Lauri Longstrom-Henderson is rejoining MiniCo Publishing beginning July 8, 2008. She will have shared accountability for all of MiniCo’s publications operations along with Poppy Behrens who was recently named interim publisher. Both executives will now have the title of co‑publisher. Ms. Longstrom-Henderson will focus on advertising sales and production. Ms. Behrens will focus on editorial and circulation. “The two together will guide and direct MiniCo’s multiple self storage industry specialty publications operations,” Mr. Good said.

In making the announcement, Mr. Good predicted continued growth and profitability for the company and noted, “There are many positive changes happening here at MiniCo, and I am delighted that MiniCo Publishing is moving forward under the dual leadership of Poppy and Lauri.”

Ms. Longstrom-Henderson has extensive experience working in the self storage industry, most recently as director of advertising and membership sales for the Self Storage Association. Her previous positions also include eight years at MiniCo, Inc., where she served as advertising sales manager until 2006. Ms. Behrens has been employed at MiniCo for eight years.

MiniCo Publishing, a division of MiniCo, Inc., publishes the Mini Storage Messenger, the leading monthly trade magazine covering the global self storage industry. Other publications include the bimonthly Self Storage Now! magazine, the annual Self Storage Almanac, and the annual Development Handbook.

Since 1974, Phoenix-based MiniCo, Inc. has been a self storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self storage industry.