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SELF-STORAGE FACILITY MARKETING STRATEGY
THE TOPIC OF MINICO PUBLISHING WEBINAR
PHOENIX, ARIZ. – There are many traditional assumptions about how to market self-storage facilities to potential customers. On March 24, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar to examine these assumptions and provide techniques to help self-storage business owners create an effective marketing plan while improving net operating income. Sponsored by Storage Marketing Solutions, the webinar Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry will address the following topics:
- Direct mail
- Yellow Pages advertising
- Marketing to other businesses
- Free rent and discounts
- Internet marketing
Poppy Behrens, Publisher, MiniCo Publishing, will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.
MiniCo Publishing, a division of MiniCo, Inc., publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.
Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.
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