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Protect Your Clients from Business Income Loss Due To Weather

Severe weather events can happen at any time of year. Businesses need to be ready for this very real threat, and business income coverage can provide a layer of essential protection.

Tornado season begins early in the spring and continues to affect many parts of the country through the summer months. Hurricane season begins in the summer and continues into the fall. Businesses need to be ready for the very real threat that severe weather and natural disasters pose. In fact, the U.S. Small Business Administration estimates that 90 percent of businesses fail within two years following a disaster.

Business Income Coverage Is Essential

Would your clients’ businesses survive an interruption? In the case of natural disasters, the Federal Emergency Management Agency (FEMA) estimates that 40 percent do not reopen. Of those that do reopen, as many as a quarter will fail within one year.

Many business owners naturally have the idea that large-scale disasters, like earthquakes and hurricanes, are responsible for catastrophic business failures. In reality, even-small scale events can pose a serious threat to continued operations.

Business income insurance (also known as business interruption insurance) covers the policyholder for the expenses and loss of income following a suspension of operations.

MiniCo Provides Extended Business Income Coverage

MiniCo has over 40 years of experience writing self-storage risks. We’re uniquely able to understand the challenges of this coverage. Business income insurance is complex. It is frequently misunderstood and often undersold. Yet many times it is the difference between business continuation and failure.

Our self-storage specialty insurance offers extended business income coverage with the option to extend coverage for actual loss incurred from 15 months (included) to 18 or 24 months. We at MiniCo invite you to learn more about how you can offer this vital coverage to your clients. Contact a MiniCo representative at 800-447-8383 or customercare@minico.com.

Insurance Business – Form an Alliance

MiniCo - AllianceLet’s talk about the marketing avenues you have taken in your insurance business so far. We have covered social media marketing, other ideas to create and promote your insurance brand and ways to treat current and future clients. Have you thought about building an alliance? If you are a new insurance agent or an agent who wants to improve your agency’s marketing reach this is a must read!

Business to Business

What is a business alliance? A business alliance is an agreement between businesses, usually to motivate and improve service for the customer. For example, if you are an insurance agent who sells self-storage insurance, you may want to connect with all your local self-storage facilities and speak with the owners. Below are a few ideas to help you get started on your own business alliance.

Ways to Form an Alliance

~    Select a proper partnership for your intended goals. If you are going to build a business relationship with someone, make sure you are both on the same page. An alliance will not work if they are not working with you or do not understand the main goal.

~    Share the right information. One major issue businesses face is follow-through; if your partner does not have all the information they need to accomplish the common goal, how can they be expected to follow-through. Did the partner do what they said they would?

Who will you connect with first?

 

Lhea Inzalaco

MiniCo Insurance Agency

MiniCo President and CEO Will Speak on Cyber-Liability Exposures

MiniCo - Cyber LiabilityMiniCo President and CEO Mike Schofield will be a featured speaker at the upcoming Inside Self-Storage World Expo to be held April 7-8, 2015, in Las Vegas. The expo is the largest annual trade show for the self-storage industry.

Cyber-Liability Exposures for Self-Storage Operators

Mike’s presentation is entitled Cyber-Liability Exposures for Self-Storage Operators: Understanding Your Online Risks. While websites, social media, property-management software and electronic databases help streamline self-storage business efficiencies, these technologies are also subject to privacy and data breaches that could result in reputational damage, loss of sales, costly claims or other legal issues.

The session will include information about the basics of cyber-liability exposures, why there’s a growing need for cyber-liability insurance coverage, the differences between third- and first-party liability coverages, how to obtain cyber-liability insurance, and coverage sublimits and the requirements for filing a claim.

5 Great Topics to Blog about for Insurance Agents

MiniCo - BloggingAs an insurance agent, marketing is a top priority for your agency. Blogging can be a great tool to market your business. Now you need to come up with ways to make yourself stand out from the rest! Have you thought about blogging? Would you know what to write about? We want to help you come up with some creative ideas to help you create content you can use for your site.

Let’s Get Creative

First, let’s think about what your readers would like to see, what would they want to know and how you can teach them while keep them interested. Below are a few great topics to start off with.

Insurance Blogging Topics

  1. Why I love being an insurance agent – Write a blog about why you decided to become an agent and what are the best parts about what you do.
  2. My agency’s values – Your clients want to know about your agency’s values and see that you stand by them. If you don’t have a values statement, this is your opportunity to create one.
  3. What I am doing to make a difference in my community? – Create a blog about the steps you are taking to get involved in local charities or organizations to make a difference in your community.
  4. I am motivated by… – Write a blog that describes how you motivate yourself to create new business and keep your existing clients happy.
  5. The importance of self-storage renter’s insurance – Some of your clients may rent storage units that you don’t know about. This is a great opportunity to let them know the importance of purchasing coverage to insure their stored items.

Post a link below of your next insurance blog to share with us!

 

Lhea Inzalaco

MiniCo Insurance Agency

Insurance Business Marketing – Advertising vs. Marketing

MiniCo - Marketing vs. AdvertisingIt can be confusing understanding the difference between advertising and marketing. With new technology being used and marketing becoming more sophisticated, people buy much differently now than they did 10 years ago. Advertising is when you communicate to your consumers by print or electronic media. Marketing is a broad area that includes advertising and many other elements. Continue reading

How Strong Can You Make Your Insurance Business?

MiniCo- StrongProtecting your business so that it will and can continue to thrive over the years should be a huge part of your business plan. Ask yourself this question, “What would you do if you lost one of your major clients?” Many small business owners rely on a few large clients to maintain their business. This happens because when times are good, there is little or no motivation to market your business. Some business owners will wait until the worst is about to happen, then decide that they need to proactively seek out new additional cliental. Continue reading

Risk Transfer and Contract Language

MiniCo - Risk TransfersDuring the recent Self Storage Association Executive Ski Workshop, self-storage industry professionals provided updates about the ongoing uptick in development within the industry. After a devastating recession and long recovery period, the economy is improving, occupancy levels are on the rise, and a sense of optimism has returned to the self-storage industry. As a result, we are seeing increases in new facility development, expansions of existing properties, and conversions of existing non-storage properties into self-storage facilities. Continue reading

Power of the Like Button – Social Media

MiniCo - Power of LikesWhen social media was created, the like button was just for pictures and personal postings. Now days, social media is being used as a marketing tool in every type of industry. Companies have incorporated social media as part of their annual operational budgets. Value is there if you put the work into it. Results will come over time, not overnight. Continue reading

Marketing Tactics ~ Estimate vs. Proposal

MiniCo - ProposalHave you thought about the difference between an estimate and a proposal? How could this affect a potential client buying decision? You are an insurance agent, meeting with a new client for the first time and they tell you to send them an estimate of the cost of coverage for their new business. After going over their needs, you send them a one page estimate of possible coverage. Sometimes the information can be confusing to the client in this form. Remember this should be more like a presentation not a summary. Clients want to know what they are getting and why they need it. A proposal gives you the opportunity to focus on the explanation of the coverage and its policy information. Continue reading

Self-Storage Industry Growth in the U.S.

MiniCo - Self-StorageThe self-storage industry in the United States is sometimes described as immune to the changing economic climate. In many ways, this assessment tends to be accurate due to the product itself. A booming economy leads Americans to acquire more and seek storage space for those items that won’t fit in their homes, garages and sheds. When the economy turns downward, the population tends to downsize, and self-storage is often a primary option during the transition period. Continue reading

Why Should You Provide Coverage for Fine Art to Your Clients

MiniCo - Fine ArtSerious collectors need specialty coverage that protects the full collectible value of their items. Many people have collections that vary from wine to action figures to even lunch boxes! How many of those collectors have an additional policy that covers their fine art and collectibles? Have you educated your client about the coverage they may need? Collectors are passionate about their collections, but they may not have a firm grasp of what their items are actually worth. Continue reading

How to Market Your Insurance Agency on Instagram

MiniCo - Instagram BlogWhen you think about marketing and social media, does Instagram come to mind? Instagram, also known as IG, is a great way to connect with your clients while gaining new ones. Did you know there are 130 million active users on IG every month and that 1 billion photos are liked every day! IG can be used as a visual story about your brand or the services you provide. Continue reading

Creating a Stand-Alone Social Media Policy

MiniCo - GuidelinesSocial media has grown so quickly that it can be hard to remember when it wasn’t part of our daily lives. Self-storage businesses can reap many benefits from promoting themselves on Facebook, Twitter, LinkedIn, YouTube and other sites. Such interaction helps your business to stay relevant, provides free access to a large audience of potential customers, allows you to post real-time updates, and can help enhance relationships with prospective and existing tenants.

Social Media Benefits and Risks

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