4 Video Marketing Tips for Insurance Agents

Video marketing for insurance agents can help you to reach new customers. In less than a minute, you can give a quick overview of your services. It also helps consumers to get a feel for your personality, helping you to connect with people who are the best fit for your agency. Videos posted on your website can also greatly increase your response rate. One study shows that using video on web pages can increase conversion by 80%. (eyeviewdigital.com)

It has become easier to make videos. You can use your smartphone’s camera to make attractive videos. But it’s still important to make sure that some strategy and planning goes into your video marketing. Here are 4 tips:

Create a Publishing Schedule

Like social media, it’s important that you maintain some kind of regular consistency. Think of it as a campaign, rather than one-off videos. What kind of a story can you tell about your agency? Once you have an idea for content, find a realistic frequency for your video output.

Be Helpful and Informative

By providing useful information, you can help to establish yourself as an expert and authority. This is especially true if you have a particular expertise in some area of insurance. To come up with ideas for content, it can be helpful to think of common questions that your existing clients have. What are their biggest concerns? What are they not considering that they should?

Include a Call to Action

Be sure to include a call to action in your video. For best results, you’ll want to make sure that you prompt your viewer to take some specific action. It can be as simple as prompting the viewer to ask for a quote or to get a free consultation.

Post and Optimize Your Videos For Search

While you may plan to include your videos in your social media or email newsletter, search engines like Google can also help you to find more viewers. By uploading your videos to YouTube, you can help your videos to be found online. Be sure to optimize your videos: write a 50-word description for each video including a natural amount of city-specific keywords.