Pay-per-click advertising can help independent insurance agents to grow their businesses.
What Is Pay-Per-Click Advertising?
Pay-per-click is a form of online advertising. When an Internet user clicks on an ad, they are delivered to a corresponding web page. The business responsible for the advertisement is generally billed per click, hence the name. The largest provider of pay-per-click advertising is Google with their Adwords program, followed by other search engines, social networks, and web publisher networks.
How Does Pay-Per-Click Help?
Your insurance agency will be found by consumers actively looking for your services. Getting the phone to ring is usually the top priority of agents, but pay-per-click can also help to increase the general awareness of a brand and business. It also provides a wide range of targeting options, including website type, audience type, and more.
What Makes Pay-Per-Click Special?
Since pay-per-click is measurable, you can take much of the guesswork out of your marketing. You can literally receive insights around the clock as all pay-per-click platforms come with some kind of tracking capabilities including actual sales and website visits.
Unlike many forms of traditional advertising, you can start and stop your campaign at any time. This also gives you the unique ability to test and refine your advertising.
You can advertise in the immediate geographic area most likely to give you results. You can also run your ads at the times that best suit your needs, such as open office hours.
How Does Pay-Per-Click Work?
There are essentially 4 steps to running a campaign once you’ve setup your account:
1. Create your ad: On Google, choose the search terms that your target is most likely to use.
2. Set your budget.
3. Your ad goes live, and appears in search results and on web pages around the Internet.
4. You’ll get more leads to your our website. Leads can also call you directly, and you only pay when an action is taken.