We live in an age that is focused on technology, and marketing plans generally revolve around email and social media. While it may seem like direct mail marketing is outdated, it can actually be helpful to reach potential customers that may otherwise be hard to reach. Plus, direct mail has a tangible and personalized quality not found in digital marketing.
The Benefits Of Direct Mail Marketing
While the Internet offers many great opportunities to reach out to potential customers, direct mail marketing also has benefits. Sending out direct mail can give your insurance agency the chance to make your messages more personal by addressing each recipient by name. Consider sending out mailers that include important information such as helpful tips as well as your business information. Many people will keep this displayed in a handy spot such as the refrigerator, and it can be a constant reminder of your agency.
Not Everyone Is Using The Internet
As hard as it may be to believe, not everyone is using the Internet as much as you might think. According to a report by the Pew Research Center, only 59 percent of people over 65 use the Internet frequently; that means that 41 percent of this group will not see your marketing program if it is communicated solely through online advertising. Depending on your ideal customer, this demographic could be highly valuable to your agency. You can help to reach this valuable segment of the population with direct mail.
What Does Direct Mail Say About Your Agency?
Using direct mail does not mean that your agency doesn’t know how to use the Internet or that you aren’t sure how to take advantage of technology. Instead, it can demonstrate your marketing savvy and your interest to reach out to a customer base that many are missing. When used in tandem with your online presence, offline efforts can help to expand your overall marketing footprint.