In The News
Date: Aug 17, 2010

ANNE BALLARD PRESENTS WEBINAR ON USING EVENTS TO GROW SELF-STORAGE RENTALS AS PART OF MINICO WEBINAR SERIES

PHOENIX, ARIZ. – On August 25, 2010, renowned self-storage industry professional M. Anne Ballard will present the free webinar Using On-Site Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins. Ms. Ballard, the president and founder of Smyrna, Ga.-based Universal Management Company, will provide information to help self-storage operators identify efficient methods to market and attract customers to their facilities through the use of on-site events to increase RRM – referrals, repeat customers and marketing-sourced customers. Topics will include the following:

  • Getting the most value out of on-site events
  • Setting up a referral program
  • Working with existing customers to get more rentals and referrals
  • Why facilities need more Door Turns to improve occupancy and referrals

The webinar will be hosted by MiniCo as part of the ongoing Mini-Storage Messenger Self‑Storage Webinar Series, which offers informative monthly webinars free of charge to self‑storage professionals and other individuals. Universal Management Company is the webinar sponsor. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard, known throughout the self-storage industry as “the hat lady,” is a frequent speaker at self‑storage industry conventions and workshops. She is a frequent contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com