In The News
Date: March 5, 2013

Mini-Storage Messenger Launches Digital App

PHOENIX, ARIZ. – Mini-Storage Messenger, the highly respected self-storage industry magazine published by MiniCo, now offers a free digital app available for download via the Apple Newsstand, Google Play and Amazon. Users may purchase a subscription or single issues from these outlets. Subscriptions are also available at for $21.95. Mini-Storage Messenger was the first publication for the self-storage industry to produce a digital edition and is now the first to offer a digital app.

MiniCo Publisher Poppy Behrens said, “According to a new study by the Alliance for Audited Media (AAM), publishers have embraced tablets and smartphones as an integral part of their cross-platform publishing strategies. In fact, 90 percent of survey respondents reported that they now have a mobile presence. Given these findings, we decided it was time for Messenger to join the digital ranks.”

Readers will benefit from the portability of the Mini-Storage Messenger digital app as well as live links to advertisers’ websites and dynamic video presentations in each edition. Additional enhancements and features will be added as the app continues to be developed.

Ms. Behrens notes that advertisers also will benefit from the new platform. “This is the beginning of the age of ‘appvertising’ where advertisers can take advantage of the richness and flexibility of devices like the iPad and Kindle. Recent Nielsen studies indicate that digital advertising yields more than double the recall of television ads. The possibilities are endless!”

About Mini-Storage Messenger
Mini-Storage Messenger is the leading monthly trade magazine covering the global self-storage industry. MiniCo Insurance Agency, LLC, publishes Mini-Storage Messenger in both print and digital formats. Other publications include theSelf-Storage AlmanacSelf-Storage CanadaSelf-Storage Now!Mobile Self-Storage Magazine, and the Self-Storage Buyer’s Guide. .

About MiniCo Insurance Agency, LLC
MiniCo Insurance Agency, LLC, was founded in 1974 as a provider of specialty insurance products and publications for the self-storage industry. Today the company is a full-service managing general agency offering multiple specialty property and casualty insurance products for a variety of unique industries and exposures. MiniCo Insurance Agency, LLC, the parent company of MiniCo Insurance Agency of Canada, Incorporated, is a member of the Aran Insurance Services Group.

For More Information
Mini-Storage Messenger –
MiniCo Insurance Agency, LLC –

Poppy Behrens