In The News
Date: Nov 23, 2010

CREATING AN EFFECTIVE MARKETING BUDGET THE TOPIC OF MINICO WEBINAR HOSTED BY SELF-STORAGE MARKETING EXPERT DEREK NAYLOR

PHOENIX, ARIZ. – In order to survive and thrive in 2011 and beyond, self-storage operators must create realistic and effective marketing budgets. On December 15, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals entitled Marketing Budget Mistakes, Myths and Traps – How to Create a Marketing Budget That Works. The webinar will discuss the challenges that hinder the effectiveness of marketing budgets for as many as nine out of ten self-storage business owners. Topics will include the following:

  • Avoiding budget mistakes, myths and traps
  • Why the right marketing budget is essential to future success
  • A simple, three-step system for creating an effective budget
  • Examples and exercises to illustrate the budgeting system

The webinar will be sponsored by Storage Marketing Solutions. Publisher Poppy Behrens will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!Mobile Self-Storage MagazineRV & Boat Storage TodaySelf-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com