In The News
Date: Nov 8, 2010


PHOENIX, ARIZ. – co-founder and COO Mario Feghali will host a free webinar for self-storage professionals on December 1, 2010, entitled Measuring the Effectiveness of Your Online Marketing. Launching a Web site is a great start for marketing a self-storage facility, but it’s only the first step in leveraging the potential of online resources. During the webinar, Mr. Feghali will focus on making smart choices when investing marketing dollars by using analytics to track performance as well as tools that help measure the effectiveness of marketing efforts. Topics will include the following:

  • Determining positive or negative ROI
  • Free tools to measure Web site performance
  • Identifying the factors that drive results
  • The importance of tracking move-ins
  • Tracking phone calls including source of business data is a free self-storage locator site operating nationwide. Mr. Feghali has grown the SpareFoot network from one site with a few thousand visitors to over 100 Web sites with more than 80,000 monthly visitors. He uses his extensive background in psychology, statistics and analytics to help thousands of self-storage facilities generate more tenants online and writes frequently about free tools that help facility owners track their results and increase traffic to their own Web sites.

Measuring the Effectiveness of Your Online Marketing is part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!Mobile Self-Storage MagazineRV & Boat Storage TodaySelf-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

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