Display ads were one of the first forms of online advertising, but they’ve come a long way. According to Wikipedia, “Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.” When done properly, they can have very good ROI while also increasing the general awareness of your business. To prepare a good ad campaign, there are a few key points that should be taken into account:
Targeting Your Audience
Make sure you understand the audience you want to reach. Targeting a specific audience will allow you to get better results from your campaign. Remember that an ad that appeals to a local audience may not appeal to customers in other areas.
An important requirement of your banners is that they draw attention, so an interesting visual design is needed. And, as banners are limited in size, it’s important to keep your design as short and simple as possible. It’s also vital to emphasize a benefit that your site or service will provide to the customer.
A Strong Call to Action
A call to action (CTA) is exactly what it sounds like – it’s a line of text or image that will prompt the user to take an action. This is absolutely vital to the success of the ad. This can be anything from offering coupons, free trials, or various other perks related to your product or service. Be sure to make the CTA “pop” from the rest of the banner. It should also be a clickable button, helping to ensure that customers realize they can click it.
Landing Page Design
Now that you’ve got customers to click on your ad, you need to make a landing page that is in line with your ad or banner. It should have a simple, pleasing design with an uncluttered look. It should offer the identical call to action that was presented in the ad.
It’s very important to track the clicks and conversions, which can include calls, emails, and sales that are a result of your campaign. Ultimately, this data will show you how well your display ad campaign is performing.