Internet marketing has evolved and expanded since it’s inception. Just a few years ago, social media was only beginning, and smart phones weren’t that smart. Now, with over a billion users on Facebook globally, and half of all online usage happening on phones, you should make sure your digital marketing is up-to-date. Here are seven tips to maximize your results:
1 – Build Responsive and Localized Websites
The age of the mass marketer is in the past. There is nothing better than a localized campaign that is also directed at the mobile audience. This will help you to solidify your online presence more than perhaps anything else.
2 – Ensure Your Web Presence
You have listings in places such as Google Places, so make sure that you claim them before your competitors do. Not only will this give you another listing, but you will also be able to modify the listings with keywords and other triggers for the three major search engines Google, Yahoo and Bing.
3 – Sync Your Web Presence
Make sure that many of your web pages link to other pages at your website, and see that each of your web pages is kept up to date with relevant information for your audience.
4 – Solicit and Analyze Customer Reviews
Customer reviews will help you to show up on the major search engines Google, Yahoo and Bing. You should solicit these from your audience, without worrying excessively about negative reviews. As a matter of fact, a negative review will give you more opportunity to fix problems before they become large problems.
5 – Analyze All Online Citations
You can gain a great deal of traction on the major search engines if you maintain and synchronize all of your citations online. This will also give you an inside scoop as to what your audience thinks of your performance thus far.
6 – Social Media is Your Friend
Social media will help to get the word out about your company with a good ROI. Social media is the new word of mouth, so be sure that you use the relevant profiles and social networks for your audience.
7 – Watch Your Competitors
Take note of the successful campaigns of your competitors. There are plenty of opportunities here for you to obtain some great marketing data without having to spend a dime.