Blogging is one of the most powerful and cost effective marketing tools encountered in business. Blogging can help your insurance agency increase its website visibility. When preparing to start a blog for your agency there are a few tips you should consider.
To gain the most from your writing:
- Write a blog every other day; assign each agent the task of contributing one blog. This will not only improve communication, but give them an opportunity to keep up with and share insurance news.
- Use key words that pertain to your business, such as “insurance”, “property” and “casualty”.
- Create a list of topics you think would attract the most interest of your clients. Are there weather conditions in your state they should be prepared for, like hurricanes and snow storms? Keep a list of ideas on ways to mitigate risk at self-storage facilities or even their homes.
- Business blogging is a great way to remain current on new ideas and how to implement them in your business as well as your clients’ businesses. Blogs are a way to increase your knowledge and help clients look at ideas from a different perspective.
Do you have a blog for your agency? When was the last time you posted a blog? We would like to see what you are blogging about! Post the link to your blog below.
Lhea Inzalaco
MiniCo Insurance Agency
