For a long time, Internet marketing was a big question mark: It was so new that nobody knew what would work in advertising online, and there were a lot of Continue Reading →
Selling insurance products is tough in an economy where a majority of people are simply living month-to-month. You need every tool at your disposal, including your insurance website, all displayed at top Continue Reading →
For most small businesses, moving into various forms of online advertising is a step-by-step process. You need to be careful about over-extending yourself. Every different social venue is its own Continue Reading →
Just like marketing across the board, insurance marketing is evolving with the times. No better example is the press release. When you consider the traditional image of the press release Continue Reading →
Getting yourself seen online – in a good way, of course – is job one for virtually every business. And while small business marketing keeps evolving as new technologies change Continue Reading →
The digital age may have altered the way insurance sales are sought, sold and delivered, but one thing never changes – the need for good customer service. If you handle Continue Reading →
So many insurance agencies out there … and so much insurance marketing. How do you stand out from the pack? Today’s inbound marketing tactics can help. The foundation of inbound Continue Reading →
You’re in the insurance business, so you’re no stranger to statistics. Here are a few to consider: In 2011, the average cost for using ink and toner in the office Continue Reading →
Get found online! That’s the overarching goal of virtually every business today. And it makes sense – if your insurance clients can’t find your agency in a snap, no amount Continue Reading →
Admit it – you are never seen without your smartphone or tablet. And it only makes sense: As the paperless revolution continues in the workplace, colleagues, clients and vendors are Continue Reading →
Handled correctly, Twitter serves as a helpful resource for marketing. Handled incorrectly, it “can quickly become an unmanageable wall of noise,” as Social Media Examiner’s Stetzner put it.
In the beginning, there was the PC website – the go-to for laptops and desktops for years. Then, consumers and colleagues began snapping up smartphones and tablets; in fact, 2012 Continue Reading →
“Adopt, adapt, improve.” Though this phrase is commonly credited to King Arthur and the Round Table, it is actually part of a 1927 industrial speech.
Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and streamlining your Continue Reading →