Just a few weeks ago, Facebook announced a dramatic change to the news feed that left many businesses, including insurance agencies, wondering how it would affect their marketing strategy. Why Continue Reading →
There are a great many times we talk about how to get leads, but rarely do we talk about the mistakes we should avoid when trying to run a profitable Continue Reading →
Twitter is often not the first place that many agents consider to increase their traffic and brand awareness, but used correctly it can do just that. Finding Your Target Audience Continue Reading →
Organic Facebook engagement and reach seem to be harder and harder to come by as a lot of social media moves toward a pay-to-play model. Regardless, there are still a Continue Reading →
The demand for a stream of continuous content creation is ever growing and changing. A positive to report is that blogging does not seem to be going anywhere. There have Continue Reading →
If you are looking to grow your agency’s profile on Instagram, it will be important to get employees involved as band ambassadors. Participating in this role will add a new Continue Reading →
If you and your agency are focused on a local market, there are a lot of steps you can take to build your Facebook audience to help you generate leads Continue Reading →
People have a bias toward visual content. Engagement and consumption rates for video content have been on the rise for years, but many insurance agents and agencies are still not Continue Reading →
As the year ends here at MiniCo, there is much to be thankful for. We are grateful to our employees and appreciate our policyholders and all the agents who do Continue Reading →
With 2018 just around the corner, you may be at a point where you are trying to pin down a social media strategy to work with your insurance agency into Continue Reading →
The holidays can be a pleasant time for a lot of employees; it can also be a time where productivity in the office runs thin. A lot of agents will Continue Reading →
Transitioning from a traditional marketing landscape to the digital universe does not need to be as scary as it may seem. However, the window for “early adopters” to this world Continue Reading →
Starting your own insurance agency is a huge undertaking that can seem almost overwhelming at times. It’s easy to get lost in concerns like what office space you should rent, Continue Reading →
As we enter the final month of the year, the time has come once again to reflect on your social media campaigns and identify ways to improve and grow in Continue Reading →
There are many different types of ad campaigns you can run on Facebook; however, one that is often overlooked is the lead generation campaign. Many times people create ads that Continue Reading →
Your customer lifecycle is an important consideration for both your clients and your business. You are going to want to make sure this cycle is engaging and productive. One of Continue Reading →
There are many different types of insurance agents all of whom need different types of sales incentive plans. Far from being an expendable luxury, sales incentives, when implemented effectively, can Continue Reading →
Throughout many aspects of our lives, we are going to need to negotiate. However, due to your occupation in the insurance industry, you may be utilizing this skill more than Continue Reading →
Customer satisfaction is one of the biggest things we can strive for in the insurance industry. Every agency aims to offer customers a unique and positive experience. Here are a Continue Reading →
Fine-tuning your sales pitch can be a difficult task to accomplish. That being said, the task doesn’t need to be exceptionally daunting. Keep in mind these four easy ways to Continue Reading →
