As an independent insurance agent, you’re likely always on the lookout for ways to improve your bottom line. When it comes to helping your agency to thrive, there are certain Continue Reading →

Do you have excellent insurance products and services, but a consistent lack of sales? Your root problem could be anything from a confusing sales message to an inability to consistently Continue Reading →

Since the early 1990s, email has become a fact of modern life. However, much like the paper-based mail that inspired it, most people have an overflowing inbox. Some of the Continue Reading →

There are many different strategies for producing leads in the insurance industry. However, if you are unable to convert those leads into actual policyholders, you won’t make the sales you’re Continue Reading →

Making a website for your insurance agency can feel overwhelming. It’s the virtual storefront for your business, and it is one of the best avenues for getting new leads. Naturally, Continue Reading →

Life as an insurance agent can be good. There is a large degree of independence offered, and the residual income is attractive. But getting started in the insurance business isn’t Continue Reading →

Video marketing for insurance agents can help you to reach new customers. In less than a minute, you can give a quick overview of your services. It also helps consumers Continue Reading →

The American economy is dominated by small businesses. According to the Small Business Administration (SBA), there are nearly 30 million small businesses employing over 80% of the country. That’s a Continue Reading →

Earlier this year, both Google and Walmart moved into the property and casualty insurance space. Offering auto, home and other types of insurance policies, both companies entered into partnerships with Continue Reading →

Are you overlooking email marketing? Many independent insurance brokers and agents are focusing on social media and local SEO, but email marketing still maintains impressive results. In fact, email has Continue Reading →

The ever-changing digital marketing landscape can be overwhelming for independent insurance agents. What works and what doesn’t? Where should you spend your limited resources? Perhaps the best method is to Continue Reading →

As an independent insurance agent or broker, you’re essentially a small business. Branding a small business can seem challenging. Big brands spend huge budgets on research and marketing. How can Continue Reading →

While it may be standard operations for larger companies, smaller independent insurance agencies might not consider partnering with a local nonprofit. Or, if you have, you may have felt overwhelmed Continue Reading →

Like most independent Insurance agents, you now have more tools and avenues than ever to market your business. At the same time, you may have an overwhelming amount of new Continue Reading →

With the advent of online reviews and social networks, independent insurance agents need to be proactive in maintaining and building a great reputation online. Most professionals and businesses will have Continue Reading →

Online marketing doesn’t have to involve large advertising costs. It’s very possible to grow your insurance agency with “earned media,” including local search optimization, blogging, and social media. Local Search Continue Reading →

As more insurance agents retire, many are considering agency successor plans and looking to recruit young agents. However, successfully recruiting from the upcoming generation of Millennials may require a change Continue Reading →

Claiming your own online local business listings is at the core of any successful digital insurance marketing presence. If you follow the best practices, you’ll see increased referral traffic to Continue Reading →

The self-storage industry continues its positive growth trend, offering a large marketplace for agents seeking to grow a new book of business or expand their current client list. Resources for Continue Reading →