Goal setting for your social media objectives is becoming more and more important. As we are expected to more than double our social media spending by the year 2019, we Continue Reading →

The amount and type of content you post on your social media pages can make a huge difference. There is a sort of golden ratio that has been found to Continue Reading →

Emojis have taken over how we communicate to one another online and through messages. They are a new visual language. However, what you might not know about emojis is that Continue Reading →

Networking is often associated with career advancement. However, insurance agents who effectively network within and outside their industry can create a circle of contacts that may make the difference in Continue Reading →

We are already over halfway through 2017, and it is clear that Facebook Live is becoming more prominent as a marketing tool. However, you still might not have given it Continue Reading →

Sometimes we can run into a problem of alienating ourselves in our businesses. Especially if you are an independent insurance agent –it can seem that everyone is competing with you. Continue Reading →

There are now around seven different social channels for posting content, and even seasoned teams of social media coordinators are feeling a bit overwhelmed. Let’s break down which platforms you Continue Reading →

Not all agencies and certainly not all independent agents are going to be ready to dish out $200-$300 a day on online marketing. However, even with a smaller budget, you Continue Reading →

While the big goal behind using social media and marketing is to build your leads, convert, cross-sell and raise your ROI, one of the many steps along the way is Continue Reading →

What is social proof? Social proof is a psychological phenomenon where people start taking on the actions of others in different situations. It can happen when you may be unsure Continue Reading →

As a local independent agency, you will need sometimes to look past review sites like Yelp. While they are tremendously important and knowing how to handle online reviews is a Continue Reading →

Ninety-one percent of consumers check their email once a day. While we always talk about the benefits of building a following on social media, that does not mean you should Continue Reading →

When trying to prospect for new leads or even when trying to convert current leads, it can take anywhere from seven to thirteen touchpoints to nurture that person enough to Continue Reading →

If your agency has a website that is not utilizing Google Analytics, then you are essentially running around in the dark. Even if there is not a dedicated marketing person Continue Reading →

In the world of social media, there is always going to be more to learn and master. Everything is constantly changing, so to do your best you really need to Continue Reading →

Understanding social media etiquette is an extremely important part of your overall strategy. Most of these rules can be felt out and intuited after spending time on the various platforms. Continue Reading →

Twitter is a strange and very interesting social platform. But if you don’t approach it with a plan or any sort of knowledge about the network, you may have some Continue Reading →

Millennials have now surpassed GenX as the largest generation in the workplace, meaning you are going to have to find a way to work with and retain your millennial employees. Continue Reading →

Using Facebook Live To Sell Insurance from MiniCo Insurance Agency