5 Ways to Use Google to Grow Your Insurance Business

Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and streamlining your work process. By using these tools and integrating them into your insurance marketing strategies you may find that your efforts to grow your business will yield more results.

Here are 5 ways you can use Google to help your business grow:

Use Google Analytics to Understand and Optimize Your Website

Google Analytics not only lets insurance agents measure website traffic, sales and conversions, but also gives you insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.In addition, you can track content, mobile, social and advertising. Installation of Google Analyticsis a breeze and Google provides easy-to-use tools to help you get started.

Optimize Your Website for Better Google Search Engine Ranking

Google is the world’s most used search engine and having your business website rank high in the search engine results can be a key step in growing your business. Optimizing your website to allow Google to index it high in the search engine results is vital to increasing your website traffic and leads from your site. Including the right keywords within your site content, optimizing meta titles and descriptions for each page and developing an inbound linking strategy can boost your site’s leads significantly, so this step should definitely be high on your list of insurance marketing techniques using Google.

Get More Website Exposure With Google Adwords

AdWords is Google’s advertising program that allows businesses to buy ad space from Google and their partners.You create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to or above the search results. When someone clicks on your ad, they land on your website where they can learn more about your business or make a purchase. This can be a great compliment to your search engine optimization efforts and can be a key strategy in your insurance marketing plan.

Create a Google+ Business Page and Update Often

Setting up a Google+ Page can make your business easier for people to find in Google’s search engine as well as simply for people searching the Google+ network for insurance agents. A Google+ page also gives you a forum in which to engage with current clients and prospects, sharing content with them, including photos and videos, as well as responding to any questions they may have. One of the biggest benefits to posting on Google+ is fact that everything is indexed by Google, so when you post about your products or services, your ranking gets a boost when people are searching for them.

Sign Up for Google Apps

The Google Apps tool lets you keep your email (with text, voice and video chat), calendar, files and documents stored “in the cloud” online for easy access. This makes it very easy to share files and info with clients or employees no matter where you are. This Google tool streamlines the performance of day-to-day tasks that come with a growing business and makes managing your communications a breeze in and out of the office.

Google can help you on your path to creating a successful insurance business. Try some of these strategies and let us know what you think!

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