Many insurance agencies have been looking for ways to modernize their operations, and hiring Millennials may offer a helpful solution. Defined as those born between the early 1980s to the early 2000s, Millennials can offer independent insurance agencies not only fresh insights but also added youthful energy. Plus, Millennials tend to be comfortable with the digital world and its emerging online marketplace.
Helpful Attributes Of Millennials
Because of how many of this group interact in online discussions, Millennials are surprisingly good at building communities in both the digital and “real” worlds. Their easy familiarity with social media seems to give these particular insurance agency employees the ability to converse easily with others online. Some who work in sales may be comfortable enough to move a prospective client from a digital online chat session to a personal appointment at the agency.
Skills In The Digital Economy
In 1995, less than seven million people actively used the Internet. Today, it is regularly visited by billions of people on a daily basis. Much of the world’s commerce takes place through the Internet, and Millennials have learned since elementary school how to utilize the Web. Who better to help insurance firms take full advantage of the digital world than the Millennials who grew up within it? Many Millennials may also intuitively grasp the ins and outs of how buying and selling occurs on the Web.
Helping Millennial Employees Thrive
Insurance agencies looking to reinvigorate operations should consider Millennials as an underutilized resource. They should teach Millennials about processes and procedures of the insurance agencies in which they work. Secondly, an insurance office with Millennial employees may want to consider giving them flexible and inclusive work environments to take full advantage of their capabilities in the social media and digital realm.
