Pinterest has 150,000 million active user a month, and there are many ways you can take advantage of the members of this social media and highly active community. It can be a bit intimidating to have yet another thing manage; however, with social media it is important to try and to always be experimenting. You never know where your largest niche audience will develop! Trying Pinterest won’t hurt your agency, so let’s talk about some basic things you can start pinning.
Remember that everything you pin should be helpful to your audience and related to the board you to which you are pinning. Your very first board can be articles from your blog. Remember to really focus on the image and maybe use Canva or Adobe Spark to update your stock photo to something a bit more pinnable.
One reason it can be useful to pin your blogs, even if you are not seeing much traction, is that it can help booster your search engine optimization (SEO). To do this, you need to make sure that you are optimizing your boards and pin descriptions.
After you’ve created your first board, browse around and see what other insurance agents and companies in general are doing. Make a list of what you like and don’t like about the profiles of other companies and reference this list as you are working on your page.
Chances are that as you browse you will begin to get ideas of board ideas to tackle. This is great! Keep developing these concepts and see which you want to work on next. Remember one of the great things about boards is that you don’t need to have it all be your own content. You can pull information from a plethora of other blogs and news sites as long as it remains relevant.
Here are a few board themes we’ve seen that are quite popular: healthy habits, seasonal safety tips, charity events featuring your amazing team, office etiquette, small business tips, marketing advice and home organization.
Be creative with your boards and make sure they correlate to the different types of insurance products you offer. For instance, home organization can relate in a many ways to self-storage insurance coverage, and a board focused on that topic would be a great place to occasionally drop a related post from your blog.
Be creative and experiment to find out what works for your agency on this platform.