Video content is broadening reach across all major social networks. It is one of the leading content types on social media and is helping agencies expand their reach to a larger audience. However, video creation can be an intimidating thing, especially for agents who are still unsure of what they would feature in videos.
There are many steps to crafting quality video content. Here we are going to break down some of them to help get your creative juices flowing.
Recycle your blog content into short “how to” videos or brief summaries.
There are many ways to do this that don’t even require you to turn on a camera. From free apps like Ripl to simply creating a visually striking slideshow, you can get started making these types of videos today.
Film short video testimonials with a few clients.
When you are ready to turn the camera on, one of the first things you can do is to film short video testimonials with your clients. Remember when editing these clips to make sure to include easy-to-read captions since most videos watched on mobile devices are played without sound.
Film a short intro to your agency.
This brief video can showcase your agency’s mission and vision, and talk about who you want to serve. Depending on how elaborate you want it to be, you may want to hire an expert to help ensure that this particular video is professional and polished.
Use Facebook/ Twitter Live to broadcast yourself at industry events.
This is a fun way to share a little something different with your audience. Some of your fans may not even know these sorts of industry events exist. By using Facebook Live, you get to share a bit of your life with your audience, which is great for building authentic social interactions.
Interview other agents in your organization.
If you have a team working with you, take the time to showcase them on social media. These videos do not have to be very long. You can choose to have it be very job-centric where they talk about their roles and why they enjoy working in the agency, or you could have it be more personal where they share interesting things about themselves.
Take these five ideas and start brainstorming about concepts that will work for your agency. Every company has a different audience, and it’s up to you to start identifying what is and isn’t working in your marketing outreach.
After you create a video, be sure to share it and let us know in the comments below. We always love seeing your creativity on social networks.