3 Social Media Tools Every Insurance Agency Should Be Using
Social media can be a vital part of every insurance agency’s marketing strategy. The main social media platforms – Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. – are all used differently, and it can be overwhelming to balance all the different content you have to share. Here are three types of tools that will help you manage your agency’s social media efforts.
- Organize campaigns
- Schedule posts
- Multiple platforms together
There are sites on the internet that will allow you to sign into all of your social media accounts and bring them together. Sites like HootSuite, Hubspot, and Sprout Social organize all of your social media streams into one place so you can oversee everything. You can also write posts in advance and have these sites post them whenever you want on your behalf. These sites really help organize your workload and can save time.
- Quick processing
- Easy formatting
Not every post needs graphics that are handcrafted in Photoshop. Many newer websites take an image of your choice and automatically format your post. All you have to do is type in the text, and the website will do the rest. Within seconds you will have multiple format options that you can use as a template for a post. Websites like Adobe Spark and Crello are free and easy to use.
- Blogs to videos
Video creation can be extremely time-consuming. Creating videos takes a lot of creativity and energy. Thankfully there are sites with free tools that can help you create captivating video posts with ease. Lumen5, is a site that will take your blog and make a video out of it. There is some manual labor you need to do in order to tweak the final product to your liking. However, it offers many free stock images and videos for you to choose from. Other sites like Animoto help you throw together a mini slideshow using images, video, and text.
Social media is important for marketing your insurance agency, but it can be intimidating and time-consuming to get started. With the help of these online tools, you can create informative messages that will reach your target audience in a time-efficient and cost-effective way.