Insights

MiniCo Insurance Agency Voted Best of Business in Self-Storage Commercial Insurance

MiniCo Insurance Agency Voted Best of Business in Self-Storage Commercial Insurance

MiniCo has claimed the top spot in self-storage commercial insurance among voters in the self-storage industry for eleven consecutive years. MiniCo Insurance Agency (MiniCo) has been selected by readers of Inside Self-Storage magazine as a Best of Business winner in the category of best commercial insurance for the eleventh consecutive year. The magazine launched its Best of Business reader survey in 2011, and MiniCo has claimed the top spot in commercial insurance...

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Ladder Safety: Choosing the Right Ladder

Ladder Safety: Choosing the Right Ladder

Ladders are a commonly used tool at self-storage facilities. Owners and managers can minimize potentially unsafe ladder usage by initially choosing the right ladder. Choosing the Right Ladder Portable step ladders, straight ladders and extension ladders are probably the most commonly used ladders at self-storage facilities. Here are a few safety...

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3 Free and Effective Ways to Market Your Insurance Agency Online

3 Free and Effective Ways to Market Your Insurance Agency Online

Online marketing doesn’t have to involve large advertising costs. It’s very possible to grow your insurance agency with “earned media,” including local search optimization, blogging, and social media. Local Search Claim and Optimize your Google Local Page As we discussed in a previous blog post, claiming and optimizing your Google places page is...

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The 4 Elements of Cyber-Liability Risk Management

The 4 Elements of Cyber-Liability Risk Management

The majority of businesses do not have adequate cyber-liability risk management procedures in place. Moreover, many do not understand the four fundamental elements of risk management as they apply to cyber-liability exposures. Risk Avoidance Avoiding the activities that could cause risk will, of course, help businesses avoid risk overall. There...

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Protecting Your Clients’ Wine Collections

Protecting Your Clients’ Wine Collections

Like an increasing number of individuals, some of your clients may be wine collectors. Many wine collections are increasing in value, and collectors may be inadequately insured. The U.S. Wine Market Is Growing The U.S. is now the largest wine market in the world in terms of revenue. According to Impact Databank, the estimated retail value of wine...

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4 Essential Steps in Art Collection Management

4 Essential Steps in Art Collection Management

If you’re an agent who insures clients with art collections, it’s crucial to make sure your customers have well-researched, written records of their pieces. While a professional appraiser will likely have a role, you can advise your accounts to also maintain an ongoing process of research and documentation. The following is an overview: 1....

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Claim Your Business Listings To Get More Leads Online

Claim Your Business Listings To Get More Leads Online

Claiming your own online local business listings is at the core of any successful digital insurance marketing presence. If you follow the best practices, you’ll see increased referral traffic to your website – and even phone calls - from your listings at these sites. What Are Local Business Listing Pages? Local business directories contain your...

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How Strong Can You Make Your Insurance Business?

How Strong Can You Make Your Insurance Business?

Protecting your business so that it will and can continue to thrive over the years should be a huge part of your business plan. Ask yourself this question, “What would you do if you lost one of your major clients?” Many small business owners rely on a few large clients to maintain their business. This happens because when times are good, there is...

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What Can Insurance Blogging do for Your Business?

What Can Insurance Blogging do for Your Business?

Blogging is one of the most powerful and cost effective marketing tools encountered in business. Blogging can help your insurance agency increase its website visibility. When preparing to start a blog for your agency there are a few tips you should consider. To gain the most from your writing: Write a blog every other day; assign each agent the...

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Risk Transfer and Contract Language

Risk Transfer and Contract Language

During the recent Self Storage Association Executive Ski Workshop, self-storage industry professionals provided updates about the ongoing uptick in development within the industry. After a devastating recession and long recovery period, the economy is improving, occupancy levels are on the rise, and a sense of optimism has returned to the...

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Power of the Like Button – Social Media

Power of the Like Button – Social Media

When social media was created, the like button was just for pictures and personal postings. Now days, social media is being used as a marketing tool in every type of industry. Companies have incorporated social media as part of their annual operational budgets. Value is there if you put the work into it. Results will come over time, not...

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Marketing Tactics ~ Estimate vs. Proposal

Marketing Tactics ~ Estimate vs. Proposal

Have you thought about the difference between an estimate and a proposal? How could this affect a potential client buying decision? You are an insurance agent, meeting with a new client for the first time and they tell you to send them an estimate of the cost of coverage for their new business. After going over their needs, you send them a one...

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Creating a Stand-Alone Social Media Policy

Creating a Stand-Alone Social Media Policy

Social media has grown so quickly that it can be hard to remember when it wasn’t part of our daily lives. Self-storage businesses can reap many benefits from promoting themselves on Facebook, Twitter, LinkedIn, YouTube and other sites. Such interaction helps your business to stay relevant, provides free access to a large audience of potential...

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Self-Storage Marketing | How To Make Twitter Work For You

Self-Storage Marketing | How To Make Twitter Work For You

Do you know what Twitter is or how to use it? Do you use a social media platform to market your business? Twitter can be a great marketing tool when looking to increase the knowledge of your brand. There are many reasons someone would want to follow a person or a brand on Twitter. This tool can help them stay in the loop with events, ideas and or...

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Self-Storage Audits: An Important Risk Management Tool

Self-Storage Audits: An Important Risk Management Tool

Self-storage business owners are all likely to agree that excellent facility managers can be a deciding factor in the success of an operation. The industry abounds with talented, skilled, dedicated managers who are passionate about customer service and building the business. How do we provide oversight to support that quality manager and remove...

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5 Customer Service Skills That Every Agent Should Know

5 Customer Service Skills That Every Agent Should Know

What do you do as an insurance agent to go above the norm for your clients? What steps do you take to see that your clients are satisfied with the service you provide? One fact in any industry is great customer service can be rewarded with referrals. Referrals are one of the best types of advertising methods in marketing – and it’s free! Here are...

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Always Say Thank you ~ Email vs. Handwritten Letters

Always Say Thank you ~ Email vs. Handwritten Letters

In our fast-moving world of Insurance, do you write a personal thank you letter or send a simple email, to thank your clients for their business? When was the last time you received a handwritten thank you from anyone? What would it mean to you if you received a handwritten thank you from your insurance agent? First off, why is it important to...

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Building Lasting Relationships

Building Lasting Relationships

When building a relationship with a client, what does it mean to you? What steps do you take to build a lasting relationship? What can you do to be a better agent? MiniCo Insurance Agency wants to help you become better at building a lasting relationship with all of your clients. Your clients can potentially lead you to the best reward for any...

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Get Ready for Storm Season: Storm Aftermath & Filing a Claim

Get Ready for Storm Season: Storm Aftermath & Filing a Claim

This article addresses actions that self-storage business owners may take in the aftermath of a storm and filing a claim. The first article in this two-part series discussed steps to prepare for storm season. Reporting Claims When the storms have subsided and you are on your self-storage property surveying the damage, your initial thoughts will...

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Get Ready for Storm Season: Advance Preparation

Get Ready for Storm Season: Advance Preparation

This article addresses steps that self-storage business owners may take to prepare for storm season. The second article in this two-part series will discuss actions to take in the aftermath of a storm and filing a claim. The Atlantic hurricane season extends from June 1st through November 30th. With over 7,000 self-storage facilities located in...

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