Insights

When it comes to selling insurance, an independent agent’s least favorite thing is generally making “cold calls.” There’s nothing quite as discouraging as going through hundreds of possibilities, only to have a few real leads to show for all the hours of hard work. While making cold calls may not be on your list of favorite pastimes, they are...

Display ads were one of the first forms of online advertising, but they’ve come a long way. According to Wikipedia, “Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and...

Constant Google algorithm updates. A massive reduction in Facebook organic reach. After all the challenges we’ve been through in digital marketing, you might be wondering how you can future-proof your online insurance marketing. Here are 3 points to consider to accomplish just that: Make Sure You’re Measuring Your Results In 2016, it’s so much...

Self-storage facility managers play an important role in a self-storage operation. They are the face of the business to current and prospective customers and perform numerous tasks to keep the facility running smoothly. Of particular benefit is their ability to monitor the property on a daily basis, identify potential hazards and risks, and...

Internet marketing has evolved and expanded since it’s inception. Just a few years ago, social media was only beginning, and smart phones weren’t that smart. Now, with over a billion users on Facebook globally, and half of all online usage happening on phones, you should make sure your digital marketing is up-to-date. Here are seven tips to...

As an insurance agent, you know your business would fail without relationships. But how well do you leverage them? Too often networking takes a back seat to cold calling and free pen giveaways. It's much more efficient to tap into your network, especially the professionals with an existing book of clients. Insurance Agents Need Referrals To grow...

In the world of social media, with Facebook and Twitter owning the spotlight, many insurance agencies overlook how powerful LinkedIn can be as a tool for both showcasing talent and as a major marketing strategy. With more than 135 million business professionals using the site, LinkedIn is a great resource that should be taken seriously. Rather...

We all know how Google works: when a person uses Google’s search feature, a set of results and ads based upon relevance are generated and shown on the search engine results page. With millions of searches per day, it can be one of the best places to invest your online marketing resources. Through the use of search engine optimization and...

Establishing and maintaining a powerful social media presence is an important task for any business. Regardless of the size of your insurance agency, social media can be an invaluable tool to connect with your clients, employees, and other partner businesses. Here is a look at 7 simple and effective tips that will help you improve your social...

Making a good insurance sales call can require a well-crafted script and a little research before you pick up the phone. To maximize that chances that you're going to turn your lead into sale, it’s important to both know what you hope to achieve from the call and also that you’re getting through to the right person. Know why you’re calling Have a...

Leads are obviously essential to growing your business or getting a new one off the ground. We’re all familiar with the most common approaches to getting leads, but many times the most successful insurance agents also rely on additional methods. The following are six ways to generate more leads: Video Tips A video with helpful tips is something...

Pay-per-click advertising can help independent insurance agents to grow their businesses. What Is Pay-Per-Click Advertising? Pay-per-click is a form of online advertising. When an Internet user clicks on an ad, they are delivered to a corresponding web page. The business responsible for the advertisement is generally billed per click, hence the...

Consumers are becoming increasingly frustrated dealing with customer service issues at large corporations. We’ve all had the rather lengthy experience of trying to get to a real person on the phone. Unlike impersonal big businesses, independent insurance agencies have an advantage: While offering similar services, local agencies can deliver more...

As with any sector of the economy, one of the most important parts of marketing an insurance agency is branding. Branding can indeed attract people to your company or even scare them away. It’s very important to know how to create an effective brand for your insurance agency. 1. Branding Is More Than Advertising Branding isn’t as simple as just...

Every insurance agency needs a website, but what makes a good insurance website? A website is supposed to make your job easier, and that’s exactly what it can do as long as you follow a few simple rules. Keep reading to find out how to ensure that your site is helping, not hurting, your business. 1. Not Giving People What They Want What are...

Some insurance agencies might not understand the value that using videos for marketing can offer. According to one study, 59 percent of consumers prefer to watch a video than read the same information in text. Consumers who watch videos are also 72 percent more likely to buy the related product or service. Plus, Google rewards companies for...

Online reviews have become increasingly important for a variety of reasons. One survey showed that 90% of customers’ buying decisions are influenced by online reviews (Marketingland). Plus, Google heavily factors online reviews into their ranking algorithm. How can you get more online reviews for your agency? The simple act of asking for them in...