The award recognizes MiniCo’s integrated marketing campaign launching the company's upgraded specialty business owner policy for self-storage risks.
MiniCo Insurance Agency has won an Internet Advertising Competition Award from the Web Marketing Association in the category of insurance integrated advertising campaign. MiniCo was recognized for the multi-faceted marketing campaign that launched the company's newly upgraded specialty business owner policy (BOP) for self-storage risks.
Campaign elements included website content, a white paper, a press release, educational videos for independent insurance agents, emails to agents and self-storage professionals, print advertisements for self-storage industry publications, postcard mailings, social media posts, blog posts, and search engine and social media advertisements.
MiniCo President and CEO Mike Schofield commented, “We are honored to be recognized by the Web Marketing Association as part of its Internet Advertising Competition. Since 1975, MiniCo has offered the gold standard in specialty BOP coverage for self-storage risks. When we launched the upgraded policy in 2019, our in-house marketing team played a critical role in communicating the benefits to independent insurance agents as well as policyholders and self-storage professionals."
The Web Marketing Association was founded in Boston in 1997 to help set a high standard for internet marketing and corporate web development. Staffed by volunteers, the organization is made up of internet marketing, advertising, PR, and design professionals who share an interest for improving the quality of advertising, marketing, and promotion used to attract visitors to corporate websites. The association's Internet Advertising Competition was the first award program dedicated to recognizing outstanding online advertising in all its various forms.
MiniCo Insurance Agency, LLC, was founded in 1974 as a provider of specialty insurance products and publications for the self-storage industry. Today the company is a managing general agency offering multiple specialty property and casualty insurance products for a variety of unique industries and exposures. MiniCo Insurance Agency, LLC, the parent company of MiniCo Insurance Agency of Canada, Inc., is a member of the Aran Insurance Services Group. For more information, please visit www.minico.com.
Vice President, Marketing & Communications
MiniCo Insurance Agency