In The News
Date: January 5, 2009


PHOENIX, ARIZ. – Today, more than ever, self-storage operators face increased competition, and effectively handling incoming calls is critical to business success. On January 27, 2010, MiniCo Publishing will host a free webinar for self‑storage professionals entitled The “All Calls” Strategy: Why This Model Makes Business Sense Today.

For many years, the self-storage industry has debated the pros and cons of routing incoming calls to the facility versus a call center (or other central location). Recent advances in phone technology, software connectivity, call center applications, and real-time information access via the Internet have made it feasible for callers to be effectively serviced by remote agents. This “All Calls” strategy has been proven effective by some of the leading self-storage operators, and it has demonstrated benefits for even the smallest businesses. Webinar presenters Cynthia Abraham and Larry Rolando, vice presidents of Phoenix-based OpenTech Alliance, Inc., will discuss the “All Calls” business model including the following topics:

  • Determining Your Manager’s Skill Set & Responsibilities
  • Optimizing Manager Efficiency
  • The Great Conundrum
  • Enabling Remote Agents to be Successful
  • Improving Customer Satisfaction
  • Staffing Analysis / Cost Justification

The webinar will be sponsored by OpenTech Alliance, Inc., as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, and MiniCo Publishing’s Poppy Behrens will be the moderator. The Mini-Storage Messenger Self-Storage Webinar Series offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit Online registration is required for this free live event.

MiniCo Publishing, a division of MiniCo, Inc., publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.