In The News
Date: October 13, 2010


PHOENIX, ARIZ. – Universal Management Company president and founder M. Anne Ballard will host a free webinar for self-storage professionals on November 10, 2010, entitled Converting Your Traffic, Calls and Walk-Ins into Move-Ins. A veteran self-storage management professional known throughout the self-storage industry as “the hat lady,” Ms. Ballard will address techniques for improving and measuring conversion ratios. Topics will include the following:

  • The four magic questions
  • How to sell on the phone and in person
  • Techniques for closing the sale
  • The importance of conversion ratios
  • Improving revenue by tracking and measuring conversion ratios
  • The importance of traffic source

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the Mini‑Storage Messenger, Self‑Storage Almanac, and other self-storage publications. Her latest book is The Hat Lady Speaks: Marketing Self-Storage.

Converting Your Traffic, Calls and Walk-Ins into Move-Ins is part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!Mobile Self-Storage MagazineRV & Boat Storage TodaySelf-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company –