MiniCo Announces Sale of its Publishing Division to Storelocal

Phoenix, AZ (March 8, 2023) – MiniCo Insurance Agency LLC (MiniCo) announced today that it has finalized the sale of its Publishing Division, effective March 1, 2023, to Storelocal Media Corporation (Storelocal).

“It’s very exciting,” said Travis Morrow, Storelocal’s CEO, “Mini-Storage Messenger is not about just a magazine–it’s what it represents to the industry. We view Mini-Storage Messenger and its annual Self-Storage Almanac as more than a group of publications. It’s a communications platform in a relatively small industry that has been around essentially since the beginning. There’s endless opportunity.”

MiniCo created the first self-storage industry trade publication with the launch of Mini-Storage Messenger in 1979. As the “original voice of the self-storage industry,” the company went on to innovate informational and educational resources for the industry including the landmark Self-Storage Almanac, Self-Storage Buyer’s Guide, Self-Storage Development Handbook, RV & Boat Storage Development Handbook, Self-Storage Expense Guidebook, and periodicals such as Self-Storage Now and Self-Storage Canada.

Under MiniCo’s leadership, the division also became the publisher of choice for a large number of leading self-storage industry experts seeking to share their knowledge and expertise with a global audience.

MiniCo executive Mike Schofield commented, “As MiniCo moves into its sixth decade of service to the self-storage community, we deeply appreciate the industry professionals, advertisers, and many dedicated team members who have all contributed to the remarkable innovation and high level of professionalism represented by our publishing operations. We are honored to hand over the legacy we have built to Storelocal and look forward to seeing everything their team creates going forward.”

About Storelocal Media Corporation

Storelocal Media Corporation is a division of Storelocal, a membership organization of independent self-storage operators. Storelocal is headquartered in Newport Beach, CA. For more information, visit:

About MiniCo Insurance Agency, LLC

MiniCo was founded in 1974 as a provider of specialty insurance products for the self-storage industry. Today the company is one of the largest program administrators in the United States, offering multiple specialty property and casualty insurance products for a variety of unique industries and exposures. MiniCo is a Jencap company. For more industry news, visit:

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