Once you have begun to increase the volume of traffic to your website, you are going to want to convert those visitors into clients. Hopefully, you have some system in place already to track where your leads are coming from. This is a vital tool if you are going to be changing things and running tests from this point on. You can’t run an effective test if you can’t get appropriate data from it.
When proper tracking is in place, the first step to convert those website visitors into clients is making sure your site experience is smooth, clear and fast. Take a few minutes to load up your site on your mobile device. Run through your website as if you were seeing it for the first time. Are your messages clear? If a visitor is interested in your services, is it clear where they need to go to get in contact with you? On pages with forms, make sure they are kept short and simple. After a visitor fills out a form, you should be contacting them straight away. Responding quickly is key to converting.
If your website is running smoothly, your next step is to look at your landing pages and to start running some tests. Some pages are going to convert better than others. Run a few a/b tests with different landing pages and see if you start noticing any change in results. Sometimes all it takes is a change in a headline or a call-to-action in order to start seeing conversions.
Remember that while bringing traffic to your website is important, you’re going to need to figure out how to properly manage that traffic so you can start netting clients from your efforts.