Split testing, also called A/B testing, happens all the time in social media and the world of online advertisement. It’s a term and concept you should know if you are even just beginning to experiment with social media.
On the most basic level, A/B testing is when you take a piece of content with two variations, call them “A” and “B,” and then show “A” to fifty percent of your audience and “B” to the remaining fifty percent.
By doing this, your goal is to determine which piece of content leads to more conversions. Find out which piece had a higher click–through rate or resulted in more conversions. Then learn from the test and use that knowledge to change how you are posting or creating your call-to-action statements.
Here are a few things that are useful to consider when A/B testing:
- Time of post
- Text in description of post
Remember the most important rule of social media: always be testing!