What You Need to Know About Split Testing

Split testing, also called A/B testing, happens all the time in social media and the world of online advertisement. It’s a term and concept you should know if you are even just beginning to experiment with social media.

On the most basic level, A/B testing is when you take a piece of content with two variations, call them “A” and “B,” and then show “A” to fifty percent of your audience and “B” to the remaining fifty percent.


*Example of a Split Test where the image has been slightly altered.

By doing this, your goal is to determine which piece of content leads to more conversions. Find out which piece had a higher click–through rate or resulted in more conversions. Then learn from the test and use that knowledge to change how you are posting or creating your call-to-action statements.

Here are a few things that are useful to consider when A/B testing:

  • Time of post
  • Text in description of post
  • Imagery
  • Audiences

Remember the most important rule of social media: always be testing!

MiniCo offices will be closed Wednesday, June 19th in observance of the Juneteenth Holiday.

We’re excited you want to explore career opportunities at MiniCo!

You are about to be redirected to the careers page on our parent company website JencapGroup.com. Here you will find all available positions at MiniCo as well as our affiliate companies.

Please wait while you are redirected or click here.