Protecting your business so that it will and can continue to thrive over the years should be a huge part of your business plan. Ask yourself this question, “What would you do if you lost one of your major clients?” Many small business owners rely on a few large clients to maintain their business. This happens because when times are good, there is little or no motivation to market your business. Some business owners will wait until the worst is about to happen, then decide that they need to proactively seek out new additional cliental.
Think Success and Create Your Brand
Some of the most successful business owners have a different mindset, they think about marketing their business consistently! When operating your business you should think about being consistent with your marketing efforts. Your business is a brand; you should always make time for new business development opportunities. Look into your local Chamber of Commerce, they regularly host mixers and other events, this is a great way to develop new relationships with other business owners in your community and surrounding areas.
If you are having a tough time in your business coming up with new ways to develop additional business, try connecting with someone that has been in the insurance business for a longer period of time, someone that can mentor you or seek out a marketing expert!
Lhea Inzalaco
MiniCo Insurance Agency
