Like it or not, we are surrounded by digital communication. So for independent insurance agents, it’s important to get involved. It’s better to proactively shape your online presence and reputation, than to have it created for you!
Here are four points to keep in mind as you build and maintain your social media profiles:
Be Sure To Listen
There is a tendency in social media to think in terms of output, but there’s a lot to be learned by listening, and people have a lot to say on any given day in the world of social media. Some of the concepts you should consider as you listen to what people are talking about include:
- The common struggles of your customers
- The general public consensus in regard to the insurance industry in general
- Other subjects that your target audience frequently discusses
People tend to expect quick answers when they’re researching online. When they find you via social media, you should keep this in mind. They obviously have an interest or a concern, but they may want a quick answer. Think about that when you are putting out any content. That’s why it’s also important to have a team member monitoring your social media accounts.
Establish Your Identity
Many of the most successful companies in terms of marketing have a defined message. They may have slogans or catchphrases that stick. If you don’t yet have one, brainstorm with your team to come up with a master narrative that describes your overarching practices and identity. Then integrate this into your social media profile.
With a clear understanding of your agency’s identity, go out and “be yourself.” People naturally want to connect in a meaningful way on social media, so make the effort to engage your followers by sharing your stories and news. You should make an effort to relate with your network in a professional but personal way.