Always Say Thank you ~ Email vs. Handwritten Letters

In our fast-moving world of Insurance, do you write a personal thank you letter or send a simple email, to thank your clients for their business? When was the last time you received a handwritten thank you from anyone? What would it mean to you if you received a handwritten thank you from your insurance agent?
First off, why is it important to say thank you to your clients for their business? A simple thank you for your business is a great way to differentiate you from other competitors and show that you care about your clients’ needs. It is a great way to say, “I am here for you and I care.”

Email Thank You

Sometimes when writing an email to say thank you, it detracts from the sincerity of the message. It does not give that feeling that you went the extra mile for a client. Although email can be a great way to communicate information, it does not give that extra special feeling like a handwritten letter. The business world moves quickly, and as technology advances, our world will become even busier and we’ll find less time for the little things that mean a lot to our clients.

Handwritten Thank You

A handwritten thank you note gives you the opportunity to be creative, take the extra step and build a lasting relationship with your clients. They will always remember that you took a moment to make something special just for them. Grab a nice professional blank card or something creative, a favorite colored pen you have been waiting to use and start writing! What are you waiting for? A small effort on your part can make a world of difference in the strength of your relationship with your clients.

Lhea Inzalaco
MiniCo Insurance Agency

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