Insights
Every Step Matters: Ladder Safety for High-Risk Workplaces
A wobbly step. A heavy toolbelt. A quick reach just a little too far. It doesn’t take much for a ladder workplace accident to happen. And when it does, the costs can be staggering. Falls from height account for $17.1 billion in workplace injury costs each year. Ladders alone rank #4 on OSHA’s Top 10 most-cited violations, and falls remain one of the top three most common workplace injuries on the job. Depending on your clients’ industries, ladder use can be routine,...
How to Make Your Insurance Website Mobile Friendly
How to Make Your Insurance Website Mobile Friendly In the beginning, there was the PC website – the go-to for laptops and desktops for years. Then, consumers and colleagues began snapping up smartphones and tablets; in fact, 2012 was the first time since 2001 that PC sales dropped below those of previous years. So came the rise of the...
Has Your Marketing Plan Adapted to 2013?
“Adopt, adapt, improve.” Though this phrase is commonly credited to King Arthur and the Round Table, it is actually part of a 1927 industrial speech. But “adopt, adapt, improve” rings just as true today, especially when applied to your insurance business marketing strategy. If you are still dependent on the tactics of just 5 to 10 years ago, you...
5 Ways to Use Google to Grow Your Insurance Business
Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and streamlining your work process. By using these tools and integrating them into your insurance marketing strategies you may find that your efforts...
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