Insights
Safeguarding Commercial Properties: Tips to Prevent Winter Fires
Fires in commercial buildings can happen any time of year, but the risk can rise in winter. The colder months often bring increased usage of heating systems and electrical appliances as businesses work to make spaces more comfortable for employees and customers and to keep equipment and other business assets safe and operational. Winter weather also tends to be lower in humidity, and the dry air creates the perfect conditions for a small spark to turn into a...
Risk Management is the Key to Preventing Slip-and-Fall Claims
Forecasters are predicting a busy winter storm season this year, and the blizzard conditions that moved across much of the country in early January may be only the beginning. Facility maintenance is critical during the winter months to prevent costly property claims. It is equally important to incorporate slip-and-fall prevention into your...
MiniCo Contact Information for Self-Storage Insurance Agents
MiniCo Insurance Agency has created a one-page contact information sheet to help agents quickly and efficiently locate the person they need to reach. Whether you are writing self-storage business, have a client interested in collectibles insurance, or need more information about insuring a local sports team or activity, all of MiniCo’s business...
Top Challenges the Insurance Agency Industry Faces
For insurance agents, this is a time of great uncertainty. Ongoing social and political upheavals are creating new challenges for driving your insurance sales. So, as we start to near the end of the year, let's take a look at the biggest problems on the horizon that your agency should already be thinking about! The Top Three Insurance Challenges...
Is cold calling dead? How to find your next client via social marketing
Despite protests to the contrary, there's little doubt that cold calling is on a decline, along with the rest of interruption-based marketing. While it's still possible to drum up some insurance sales through cold calls, generally speaking, that well has a lot less water than it had a few years ago. Social media is the new driving force behind...
How to Set up a Google AdWords Express Account in under 15 Minutes
There are a lot of components to insurance marketing online, including content marketing and SEO, but sometimes good old-fashioned advertisements are what you need to push your insurance business, especially among local visitors. If you've never dealt with online pay-per-click ads before, Google offers a service that makes it quick and easy for...
Advertising on Facebook? 5 Things You Need to Know
Facebook is a great tool for promoting your insurance agency. It's free for anyone to use, and it can get you a vast new worldwide audience. Plus, its advertising options are both affordable and extensively customizable. So let's look into getting the most out of Facebook insurance marketing! Five Tips For Advertising Your Insurance Business On...
5 Tips on how to use Linkedin to Connect with your Prospects
Social media has become one of the most important ways of gaining new contacts and leads, and LinkedIn is currently the king of business networking. If you approach LinkedIn with the right strategies, you'll quickly have an effective new tool for your insurance marketing strategies. We've put together a quick list of five ways you can start...
3 Ways your Small Business can get Involved in the Community
One of the easiest ways to boost exposure for your small business marketing is to find a way to get involved in the local community. Even if you, personally, are already active in your community, your small business should be as well. It gets your brand out there and ensures the community knows about you, as well as creating goodwill between you...
How Content Marketing can Make Your Insurance Agency Stand Out
For a long time, Internet marketing was a big question mark: It was so new that nobody knew what would work in advertising online, and there were a lot of experiments, good and bad. Finally, in the last few years, we've started to work out a cohesive theory for how to efficiently market online. Content marketing is now the name of the game for...
Claim and Optimize Your Google Listing to Drive More Traffic
Get found online! That’s the overarching goal of virtually every business today. And it makes sense – if your insurance clients can’t find your agency in a snap, no amount of insurance marketing online is going to get them to keep looking. Instead, they’ll likely contact the insurer whose website is easy to find. When you’re talking...
How to Make Your Insurance Website Mobile Friendly
How to Make Your Insurance Website Mobile Friendly In the beginning, there was the PC website – the go-to for laptops and desktops for years. Then, consumers and colleagues began snapping up smartphones and tablets; in fact, 2012 was the first time since 2001 that PC sales dropped below those of previous years. So came the rise of the...
Has Your Marketing Plan Adapted to 2013?
“Adopt, adapt, improve.” Though this phrase is commonly credited to King Arthur and the Round Table, it is actually part of a 1927 industrial speech. But “adopt, adapt, improve” rings just as true today, especially when applied to your insurance business marketing strategy. If you are still dependent on the tactics of just 5 to 10 years ago, you...
5 Ways to Use Google to Grow Your Insurance Business
Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and streamlining your work process. By using these tools and integrating them into your insurance marketing strategies you may find that your efforts...
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