Insights

Nine Tips for Keeping Employees Safe this Winter

Nine Tips for Keeping Employees Safe this Winter

While winter officially began on December 21, the onset of cold weather was felt in many areas of the United States much earlier. As we move into what are typically the coldest months of the year, businesses need to be mindful of the safety of their employees — particularly employees who spend some or much of their working day outside.  On the extreme end, winter can bring about unpredictable and dangerous snow and ice storms, like The Great Texas Freeze of 2021...

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Network To Build Relationships With Small Business Clients

Network To Build Relationships With Small Business Clients

According to the U.S. Small Business Administration, there were approximately 28.2 million small businesses operating in the United States in 2011, and this number likely has grown since that time. This market presents an incredible opportunity for insurance companies, and you may be looking for a way to tap into that market. After all, while the...

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Tips For Preserving Fine Art And Furniture

Tips For Preserving Fine Art And Furniture

Both fine art and furniture can be damaged by humidity and high temperature. They’re also prone to staining, decay and mold growth. Fortunately, there are many things that you can do to protect these valuables. Keep The Environment Cool Furniture and fine art can be damaged by extreme heat. That is why it is ideal to keep curtains, blinds and...

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Claim Filing Best Practices for Self-Storage Operators

Claim Filing Best Practices for Self-Storage Operators

If you own a self-storage facility, it's virtually inevitable that you will wind up making an insurance claim at some point. Whether it’s property damage, theft, bodily injury or a lien auction, there are unique risks involved in operating such a facility. If you do file a claim, there are a few things you should keep in mind. Document All...

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How To Write Great Insurance Client Emails

How To Write Great Insurance Client Emails

Since the early 1990s, email has become a fact of modern life. However, much like the paper-based mail that inspired it, most people have an overflowing inbox. Some of the emails are “junk” or “spam” sent to take advantage of the unsuspecting. However, other emails that are potentially of value to the recipient are ignored because they do not...

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5 Tips For Insurance Website Design

5 Tips For Insurance Website Design

Making a website for your insurance agency can feel overwhelming. It’s the virtual storefront for your business, and it is one of the best avenues for getting new leads. Naturally, you want to make a good first impression while also convincing visitors to ultimately do business with you. To help make the process simpler, here are five points to...

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How To Start Producing As A New Agent

How To Start Producing As A New Agent

Life as an insurance agent can be good. There is a large degree of independence offered, and the residual income is attractive. But getting started in the insurance business isn’t always easy. Many new producers quit in their first year. How can you make it and build your sales as a new agent? Here are four tips. Be Willing To Work Hard In The...

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4 Video Marketing Tips for Insurance Agents

4 Video Marketing Tips for Insurance Agents

Video marketing for insurance agents can help you to reach new customers. In less than a minute, you can give a quick overview of your services. It also helps consumers to get a feel for your personality, helping you to connect with people who are the best fit for your agency. Videos posted on your website can also greatly increase your response...

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Are You Selecting the Right Clients for Your Agency?

Are You Selecting the Right Clients for Your Agency?

Do you know what the perfect account looks like for you? Some agencies will take any new client. Others look for specific characteristics. Your ideal customer may be within a specific niche, of a certain revenue size, or require a specific level of monthly service “touches.” Whatever it is, the most successful agencies usually define what their...

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4 Benefits of Email Marketing for Insurance Agencies

4 Benefits of Email Marketing for Insurance Agencies

Are you overlooking email marketing? Many independent insurance brokers and agents are focusing on social media and local SEO, but email marketing still maintains impressive results. In fact, email has some of the highest ROI rates of any online marketing channel. Consider the following statistics: About half of an email list will either open or...

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Help Your Clients Identify Their Covered Collectibles

Help Your Clients Identify Their Covered Collectibles

Collectibles come in all shapes and sizes, from antiques and stamps to Action Figures and Comic Books. And because many millions of people are collectors, your existing client base likely includes collectors, even if they don’t realize it. You can help your clients to identify their covered collectibles by discovering any items they value,...

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Diversify and Grow Your Agency

Diversify and Grow Your Agency

As an independent agency principal, it can feel like a real challenge to maintain and grow your business. The challenges come in many forms: soft markets, direct insurance sales competitors, and changing government regulations to name a few. To counter this, it’s important for agents to have at least a general plan for moving forward. New...

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Digital Marketing Fundamentals for Insurance Agents

Digital Marketing Fundamentals for Insurance Agents

The ever-changing digital marketing landscape can be overwhelming for independent insurance agents. What works and what doesn’t? Where should you spend your limited resources? Perhaps the best method is to allocate some energy across the fundamental online marketing channels. By doing so, you can reach clients and prospects in a variety of ways,...

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What the Growth of Self-Storage Means For Insurance Agents

What the Growth of Self-Storage Means For Insurance Agents

The self-storage industry is one of the fastest growing areas of the commercial real estate industry. Not only has there been a rapid expansion in the recent past, there is also a real demand from the public to support it, and many self-storage facilities are independently owned. Consequently, there is a solid opportunity for independent agents...

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Marketing Automation for Insurance Agents

Marketing Automation for Insurance Agents

Like most independent Insurance agents, you now have more tools and avenues than ever to market your business. At the same time, you may have an overwhelming amount of new email contacts and social media relationships to keep track of and nurture. While all of these new marketing technologies are helpful, it can also dilute your focus, spread you...

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Reputation Management for Insurance Agents

Reputation Management for Insurance Agents

With the advent of online reviews and social networks, independent insurance agents need to be proactive in maintaining and building a great reputation online. Most professionals and businesses will have an issue with a customer at some point. While it’s ideal to resolve the issue before it becomes a potential online reputation problem, this...

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Grow Your Agency with Collectibles Insurance

Grow Your Agency with Collectibles Insurance

Both collectors and independent agents will benefit from specialized insurance for collectibles. Why Purchase a Separate Collectibles Insurance Policy? Collectors need specialized coverage. In many cases, the full value of collections can only be covered by a collectibles insurance policy. These policies offer more complete coverage than...

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Ladder Safety: Choosing the Right Ladder

Ladder Safety: Choosing the Right Ladder

Ladders are a commonly used tool at self-storage facilities. Owners and managers can minimize potentially unsafe ladder usage by initially choosing the right ladder. Choosing the Right Ladder Portable step ladders, straight ladders and extension ladders are probably the most commonly used ladders at self-storage facilities. Here are a few safety...

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3 Free and Effective Ways to Market Your Insurance Agency Online

3 Free and Effective Ways to Market Your Insurance Agency Online

Online marketing doesn’t have to involve large advertising costs. It’s very possible to grow your insurance agency with “earned media,” including local search optimization, blogging, and social media. Local Search Claim and Optimize your Google Local Page As we discussed in a previous blog post, claiming and optimizing your Google places page is...

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The 4 Elements of Cyber-Liability Risk Management

The 4 Elements of Cyber-Liability Risk Management

The majority of businesses do not have adequate cyber-liability risk management procedures in place. Moreover, many do not understand the four fundamental elements of risk management as they apply to cyber-liability exposures. Risk Avoidance Avoiding the activities that could cause risk will, of course, help businesses avoid risk overall. There...

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Protecting Your Clients’ Wine Collections

Protecting Your Clients’ Wine Collections

Like an increasing number of individuals, some of your clients may be wine collectors. Many wine collections are increasing in value, and collectors may be inadequately insured. The U.S. Wine Market Is Growing The U.S. is now the largest wine market in the world in terms of revenue. According to Impact Databank, the estimated retail value of wine...

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