Insights

Driving in Flood Conditions

Driving in Flood Conditions

If you need to drive in flood conditions, be mindful of the risks and take the necessary precautions. According to the National Weather Service, almost half of all flash flood fatalities occur in vehicles, so it is important to be prepared. Six inches of standing water can stall some cars.One foot of water can float a vehicle.Two feet of moving water can sweep a car away.If the water level is rising, abandon the vehicle.Do not cross flooded roadways if you don't know...

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Claim and Optimize Your Google Listing to Drive More Traffic

Claim and Optimize Your Google Listing to Drive More Traffic

Get found online! That’s the overarching goal of virtually every business today. And it makes sense – if your insurance clients can’t find your agency in a snap, no amount of insurance marketing online is going to get them to keep looking. Instead, they’ll likely contact the insurer whose website is easy to find. When you’re talking...

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How to Make Your Insurance Website Mobile Friendly

How to Make Your Insurance Website Mobile Friendly

How to Make Your Insurance Website Mobile Friendly In the beginning, there was the PC website – the go-to for laptops and desktops for years. Then, consumers and colleagues began snapping up smartphones and tablets;  in fact, 2012 was the first time since 2001 that PC sales dropped below those of previous years. So came the rise of the...

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Has Your Marketing Plan Adapted to 2013?

Has Your Marketing Plan Adapted to 2013?

“Adopt, adapt, improve.” Though this phrase is commonly credited to King Arthur and the Round Table, it is actually part of a 1927 industrial speech. But “adopt, adapt, improve” rings just as true today, especially when applied to your insurance business marketing strategy. If you are still dependent on the tactics of just 5 to 10 years ago, you...

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5 Ways to Use Google to Grow Your Insurance Business

5 Ways to Use Google to Grow Your Insurance Business

  Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and streamlining your work process. By using these tools and integrating them into your insurance marketing strategies you may find that your efforts...

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