Insights
Insuring High-Value Collectibles
There’s investing in stocks, and there’s investing in collectibles. In the latter case, collectors represent a unique group of investors, and it may be precisely this reason why the world of collectibles is as unpredictable as it is adventurous. Some categories of collectibles represent million-dollar investments. Water damage, theft, and even the occasional “Oops, I dropped it” can be significant risk exposures for your client’s collection. Here’s what insurance...
Power of the Like Button – Social Media
When social media was created, the like button was just for pictures and personal postings. Now days, social media is being used as a marketing tool in every type of industry. Companies have incorporated social media as part of their annual operational budgets. Value is there if you put the work into it. Results will come over time, not...
Marketing Tactics ~ Estimate vs. Proposal
Have you thought about the difference between an estimate and a proposal? How could this affect a potential client buying decision? You are an insurance agent, meeting with a new client for the first time and they tell you to send them an estimate of the cost of coverage for their new business. After going over their needs, you send them a one...
Creating a Stand-Alone Social Media Policy
Social media has grown so quickly that it can be hard to remember when it wasn’t part of our daily lives. Self-storage businesses can reap many benefits from promoting themselves on Facebook, Twitter, LinkedIn, YouTube and other sites. Such interaction helps your business to stay relevant, provides free access to a large audience of potential...
Self-Storage Marketing | How To Make Twitter Work For You
Do you know what Twitter is or how to use it? Do you use a social media platform to market your business? Twitter can be a great marketing tool when looking to increase the knowledge of your brand. There are many reasons someone would want to follow a person or a brand on Twitter. This tool can help them stay in the loop with events, ideas and or...
Self-Storage Audits: An Important Risk Management Tool
Self-storage business owners are all likely to agree that excellent facility managers can be a deciding factor in the success of an operation. The industry abounds with talented, skilled, dedicated managers who are passionate about customer service and building the business. How do we provide oversight to support that quality manager and remove...
5 Customer Service Skills That Every Agent Should Know
What do you do as an insurance agent to go above the norm for your clients? What steps do you take to see that your clients are satisfied with the service you provide? One fact in any industry is great customer service can be rewarded with referrals. Referrals are one of the best types of advertising methods in marketing – and it’s free! Here are...
Always Say Thank you ~ Email vs. Handwritten Letters
In our fast-moving world of Insurance, do you write a personal thank you letter or send a simple email, to thank your clients for their business? When was the last time you received a handwritten thank you from anyone? What would it mean to you if you received a handwritten thank you from your insurance agent? First off, why is it important to...
Building Lasting Relationships
When building a relationship with a client, what does it mean to you? What steps do you take to build a lasting relationship? What can you do to be a better agent? MiniCo Insurance Agency wants to help you become better at building a lasting relationship with all of your clients. Your clients can potentially lead you to the best reward for any...
Get Ready for Storm Season: Storm Aftermath & Filing a Claim
This article addresses actions that self-storage business owners may take in the aftermath of a storm and filing a claim. The first article in this two-part series discussed steps to prepare for storm season. Reporting Claims When the storms have subsided and you are on your self-storage property surveying the damage, your initial thoughts will...
Get Ready for Storm Season: Advance Preparation
This article addresses steps that self-storage business owners may take to prepare for storm season. The second article in this two-part series will discuss actions to take in the aftermath of a storm and filing a claim. The Atlantic hurricane season extends from June 1st through November 30th. With over 7,000 self-storage facilities located in...
Risk Management Strategies for Social Media
Social media has become so prevalent that it is sometimes hard to remember when it wasn’t part of our daily lives. But it just takes a quick glimpse at the tenth-anniversary celebration going on at Facebook, a social media titan with 1.23 billion monthly active users, to realize that the rise of this wide-reaching, culture-changing phenomenon has...
Risk Management Checklist: Claims
Creating a risk management checklist for a self-storage business can be a challenge. In an ongoing series of articles, MiniCo offers suggestions for various categories and items that may be included in a risk management checklist. The first category in the series is claims. The following questions may be useful as part of a company-wide risk...
MiniCo President and CEO Will Speak on Avoiding Social Media Exposures
MiniCo President and CEO Mike Schofield will be a featured speaker at the upcoming Inside Self-Storage World Expo to be held March 31-April 1, 2014, in Las Vegas. The Expo is the largest annual trade show for the self-storage industry. Mike’s presentation is entitled Social Media and Online Marketing: Avoiding Exposure and Mitigating Risk. He...
Risk Management is the Key to Preventing Slip-and-Fall Claims
Forecasters are predicting a busy winter storm season this year, and the blizzard conditions that moved across much of the country in early January may be only the beginning. Facility maintenance is critical during the winter months to prevent costly property claims. It is equally important to incorporate slip-and-fall prevention into your...
MiniCo Contact Information for Self-Storage Insurance Agents
MiniCo Insurance Agency has created a one-page contact information sheet to help agents quickly and efficiently locate the person they need to reach. Whether you are writing self-storage business, have a client interested in collectibles insurance, or need more information about insuring a local sports team or activity, all of MiniCo’s business...
Top Challenges the Insurance Agency Industry Faces
For insurance agents, this is a time of great uncertainty. Ongoing social and political upheavals are creating new challenges for driving your insurance sales. So, as we start to near the end of the year, let's take a look at the biggest problems on the horizon that your agency should already be thinking about! The Top Three Insurance Challenges...
Is cold calling dead? How to find your next client via social marketing
Despite protests to the contrary, there's little doubt that cold calling is on a decline, along with the rest of interruption-based marketing. While it's still possible to drum up some insurance sales through cold calls, generally speaking, that well has a lot less water than it had a few years ago. Social media is the new driving force behind...
How to Set up a Google AdWords Express Account in under 15 Minutes
There are a lot of components to insurance marketing online, including content marketing and SEO, but sometimes good old-fashioned advertisements are what you need to push your insurance business, especially among local visitors. If you've never dealt with online pay-per-click ads before, Google offers a service that makes it quick and easy for...
Advertising on Facebook? 5 Things You Need to Know
Facebook is a great tool for promoting your insurance agency. It's free for anyone to use, and it can get you a vast new worldwide audience. Plus, its advertising options are both affordable and extensively customizable. So let's look into getting the most out of Facebook insurance marketing! Five Tips For Advertising Your Insurance Business On...
5 Tips on how to use Linkedin to Connect with your Prospects
Social media has become one of the most important ways of gaining new contacts and leads, and LinkedIn is currently the king of business networking. If you approach LinkedIn with the right strategies, you'll quickly have an effective new tool for your insurance marketing strategies. We've put together a quick list of five ways you can start...
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