Insights

MiniCo at 50: The Pioneering History of a Specialty Insurance Powerhouse
Once upon a time in Phoenix, an entrepreneur spotted an opportunity and launched a company that became a leader in specialty insurance program administration. Space for Innovation In the early 1970s, the concept of self-storage was relatively new for consumers and the business world. Fewer than 1,000 facilities dotted the U.S. For Hardy Good, an innovative entrepreneur with an eye for the next big thing, self-storage was an opportunity. He joined forces with two...

6 Simple Ways to Save Time and Increase Productivity as an Insurance Agent
Try these six simple ways to get more done around the office as an insurance agent: Plan Your Day Ahead Of Time The night before your day of work, create a set list of things you must do in your work day. Create a to-do list and try to schedule everything in your day. Skip The Least Important Task You can't do it all. There will be certain...

MiniCo Insurance Agency Granted Coverholder Status with Lloyd’s of London
MiniCo Insurance Agency, a member of the Aran Insurance Services Group, has been named a coverholder for London-based Lloyd’s. This status grants MiniCo the authority to underwrite business in the United States and Canada on behalf of Lloyd’s syndicates. MiniCo’s coverholder status gives the company access to the Lloyd’s brand and financial...

4 Tips for New Insurance Agents
You might call yourself a rookie, and your colleagues might use the word as a term of endearment. Better yet, a few of your colleagues might offer you some extra help. Starting a new job is always stressful and exciting, and new insurance agents are often overwhelmed. As an insurance agent, you will have to become an expert in customer service...

3 Tips for Better Cold Calls
When it comes to selling insurance, an independent agent’s least favorite thing is generally making “cold calls.” There’s nothing quite as discouraging as going through hundreds of possibilities, only to have a few real leads to show for all the hours of hard work. While making cold calls may not be on your list of favorite pastimes, they are...

5 Keys to a Successful Display Ad Campaign
Display ads were one of the first forms of online advertising, but they’ve come a long way. According to Wikipedia, “Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and...

Future-Proof Your Online Insurance Marketing
Constant Google algorithm updates. A massive reduction in Facebook organic reach. After all the challenges we’ve been through in digital marketing, you might be wondering how you can future-proof your online insurance marketing. Here are 3 points to consider to accomplish just that: Make Sure You’re Measuring Your Results In 2016, it’s so much...

Communicating With Tenants as a Loss Control Strategy
Self-storage facility managers play an important role in a self-storage operation. They are the face of the business to current and prospective customers and perform numerous tasks to keep the facility running smoothly. Of particular benefit is their ability to monitor the property on a daily basis, identify potential hazards and risks, and...

7 Parts of a Complete Online Presence
Internet marketing has evolved and expanded since it’s inception. Just a few years ago, social media was only beginning, and smart phones weren’t that smart. Now, with over a billion users on Facebook globally, and half of all online usage happening on phones, you should make sure your digital marketing is up-to-date. Here are seven tips to...

Get More Referrals from This Neglected Source
As an insurance agent, you know your business would fail without relationships. But how well do you leverage them? Too often networking takes a back seat to cold calling and free pen giveaways. It's much more efficient to tap into your network, especially the professionals with an existing book of clients. Insurance Agents Need Referrals To grow...

How To Use LinkedIn For Marketing Insurance
In the world of social media, with Facebook and Twitter owning the spotlight, many insurance agencies overlook how powerful LinkedIn can be as a tool for both showcasing talent and as a major marketing strategy. With more than 135 million business professionals using the site, LinkedIn is a great resource that should be taken seriously. Rather...

Google Basics: How Search Can Grow Your Insurance Business
We all know how Google works: when a person uses Google’s search feature, a set of results and ads based upon relevance are generated and shown on the search engine results page. With millions of searches per day, it can be one of the best places to invest your online marketing resources. Through the use of search engine optimization and...

7 Tips To Build Your Agency’s Social Media Presence
Establishing and maintaining a powerful social media presence is an important task for any business. Regardless of the size of your insurance agency, social media can be an invaluable tool to connect with your clients, employees, and other partner businesses. Here is a look at 7 simple and effective tips that will help you improve your social...

2 Keys To A Great Sales Call
Making a good insurance sales call can require a well-crafted script and a little research before you pick up the phone. To maximize that chances that you're going to turn your lead into sale, it’s important to both know what you hope to achieve from the call and also that you’re getting through to the right person. Know why you’re calling Have a...

6 Ways To Get More Leads
Leads are obviously essential to growing your business or getting a new one off the ground. We’re all familiar with the most common approaches to getting leads, but many times the most successful insurance agents also rely on additional methods. The following are six ways to generate more leads: Video Tips A video with helpful tips is something...

The Value of Pay-Per-Click Advertising For Insurance Agents
Pay-per-click advertising can help independent insurance agents to grow their businesses. What Is Pay-Per-Click Advertising? Pay-per-click is a form of online advertising. When an Internet user clicks on an ad, they are delivered to a corresponding web page. The business responsible for the advertisement is generally billed per click, hence the...

Leadership Development and Avoiding the Kudzu Effect
One of the characteristics top businesses share is a culture that encourages managers to grow as leaders within the company and the community. Excellent managers are reflective of the overall leadership of the organization and their value of developing people. The reverse outcome resulting from a heavily micro-managed culture could be analogous...

Protect Collectibles from Burglary
For your insurance clients with valuable collections, burglary should be a real concern. One of the principle causes of loss is theft. In addition to the proper collectibles coverage, the insured should try to minimize the risk of loss due to burglary. Even though some points may seem obvious, many times the most basic measures are ignored. There...

Maximize Your Small Agency Advantage
Consumers are becoming increasingly frustrated dealing with customer service issues at large corporations. We’ve all had the rather lengthy experience of trying to get to a real person on the phone. Unlike impersonal big businesses, independent insurance agencies have an advantage: While offering similar services, local agencies can deliver more...

Focus on Risk Management Basics to Minimize Holiday Stress
The holiday season is a joyful time, but it can also be stressful. The combination of holiday expenses and obligations, foul weather, cold and flu season, financial pressures, and end-of-year work deadlines can get the best of anyone at one time or other. With that in mind, this is an excellent time to create increased awareness among your...

4 Tips For Branding Your Insurance Agency
As with any sector of the economy, one of the most important parts of marketing an insurance agency is branding. Branding can indeed attract people to your company or even scare them away. It’s very important to know how to create an effective brand for your insurance agency. 1. Branding Is More Than Advertising Branding isn’t as simple as just...
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