Insights

Loss-Control Tips for Private Collectors

Loss-Control Tips for Private Collectors

Billion-dollar insurance losses have been on an upward trajectory for the past several decades in a trend that shows no signs of slowing down. The latest data from The National Oceanic and Atmospheric Administration (NOAA) indicates a dramatic increase in both the total number of billion-dollar events each year as well as the cost of insured losses. As a result, severe weather has become one of the leading concerns in the insurance industry. In a recent article...

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Risk Management Strategies for Social Media

Risk Management Strategies for Social Media

Social media has become so prevalent that it is sometimes hard to remember when it wasn’t part of our daily lives. But it just takes a quick glimpse at the tenth-anniversary celebration going on at Facebook, a social media titan with 1.23 billion monthly active users, to realize that the rise of this wide-reaching, culture-changing phenomenon has...

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Risk Management Checklist: Claims

Risk Management Checklist: Claims

Creating a risk management checklist for a self-storage business can be a challenge. In an ongoing series of articles, MiniCo offers suggestions for various categories and items that may be included in a risk management checklist. The first category in the series is claims. The following questions may be useful as part of a company-wide risk...

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MiniCo President and CEO Will Speak on Avoiding Social Media Exposures

MiniCo President and CEO Will Speak on Avoiding Social Media Exposures

MiniCo President and CEO Mike Schofield will be a featured speaker at the upcoming Inside Self-Storage World Expo to be held March 31-April 1, 2014, in Las Vegas. The Expo is the largest annual trade show for the self-storage industry. Mike’s presentation is entitled Social Media and Online Marketing: Avoiding Exposure and Mitigating Risk. He...

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Risk Management is the Key to Preventing Slip-and-Fall Claims

Risk Management is the Key to Preventing Slip-and-Fall Claims

Forecasters are predicting a busy winter storm season this year, and the blizzard conditions that moved across much of the country in early January may be only the beginning. Facility maintenance is critical during the winter months to prevent costly property claims. It is equally important to incorporate slip-and-fall prevention into your...

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MiniCo Contact Information for Self-Storage Insurance Agents

MiniCo Contact Information for Self-Storage Insurance Agents

MiniCo Insurance Agency has created a one-page contact information sheet to help agents quickly and efficiently locate the person they need to reach. Whether you are writing self-storage business, have a client interested in collectibles insurance, or need more information about insuring a local sports team or activity, all of MiniCo’s business...

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Top Challenges the Insurance Agency Industry Faces

Top Challenges the Insurance Agency Industry Faces

For insurance agents, this is a time of great uncertainty. Ongoing social and political upheavals are creating new challenges for driving your insurance sales. So, as we start to near the end of the year, let's take a look at the biggest problems on the horizon that your agency should already be thinking about! The Top Three Insurance Challenges...

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Is cold calling dead? How to find your next client via social marketing

Is cold calling dead? How to find your next client via social marketing

Despite protests to the contrary, there's little doubt that cold calling is on a decline, along with the rest of interruption-based marketing. While it's still possible to drum up some insurance sales through cold calls, generally speaking, that well has a lot less water than it had a few years ago. Social media is the new driving force behind...

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How to Set up a Google AdWords Express Account in under 15 Minutes

How to Set up a Google AdWords Express Account in under 15 Minutes

There are a lot of components to insurance marketing online, including content marketing and SEO, but sometimes good old-fashioned advertisements are what you need to push your insurance business, especially among local visitors. If you've never dealt with online pay-per-click ads before, Google offers a service that makes it quick and easy for...

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Advertising on Facebook? 5 Things You Need to Know

Advertising on Facebook? 5 Things You Need to Know

Facebook is a great tool for promoting your insurance agency. It's free for anyone to use, and it can get you a vast new worldwide audience. Plus, its advertising options are both affordable and extensively customizable. So let's look into getting the most out of Facebook insurance marketing! Five Tips For Advertising Your Insurance Business On...

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5 Tips on how to use Linkedin to Connect with your Prospects

5 Tips on how to use Linkedin to Connect with your Prospects

Social media has become one of the most important ways of gaining new contacts and leads, and LinkedIn is currently the king of business networking. If you approach LinkedIn with the right strategies, you'll quickly have an effective new tool for your insurance marketing strategies. We've put together a quick list of five ways you can start...

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3 Ways your Small Business can get Involved in the Community

3 Ways your Small Business can get Involved in the Community

One of the easiest ways to boost exposure for your small business marketing is to find a way to get involved in the local community. Even if you, personally, are already active in your community, your small business should be as well. It gets your brand out there and ensures the community knows about you, as well as creating goodwill between you...

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How Content Marketing can Make Your Insurance Agency Stand Out

How Content Marketing can Make Your Insurance Agency Stand Out

For a long time, Internet marketing was a big question mark: It was so new that nobody knew what would work in advertising online, and there were a lot of experiments, good and bad. Finally, in the last few years, we've started to work out a cohesive theory for how to efficiently market online. Content marketing is now the name of the game for...

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Claim and Optimize Your Google Listing to Drive More Traffic

Claim and Optimize Your Google Listing to Drive More Traffic

Get found online! That’s the overarching goal of virtually every business today. And it makes sense – if your insurance clients can’t find your agency in a snap, no amount of insurance marketing online is going to get them to keep looking. Instead, they’ll likely contact the insurer whose website is easy to find. When you’re talking...

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How to Make Your Insurance Website Mobile Friendly

How to Make Your Insurance Website Mobile Friendly

How to Make Your Insurance Website Mobile Friendly In the beginning, there was the PC website – the go-to for laptops and desktops for years. Then, consumers and colleagues began snapping up smartphones and tablets;  in fact, 2012 was the first time since 2001 that PC sales dropped below those of previous years. So came the rise of the...

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Has Your Marketing Plan Adapted to 2013?

Has Your Marketing Plan Adapted to 2013?

“Adopt, adapt, improve.” Though this phrase is commonly credited to King Arthur and the Round Table, it is actually part of a 1927 industrial speech. But “adopt, adapt, improve” rings just as true today, especially when applied to your insurance business marketing strategy. If you are still dependent on the tactics of just 5 to 10 years ago, you...

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How to Set up a Google AdWords Express Account in under 15 Minutes

5 Ways to Use Google to Grow Your Insurance Business

  Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and streamlining your work process. By using these tools and integrating them into your insurance marketing strategies you may find that your efforts...

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