Insights

Navigating the Underinsurance Crisis for Small Businesses

Navigating the Underinsurance Crisis for Small Businesses

Small businesses may not get the same level of media attention as larger Fortune 500 companies, but they’re quietly working away to bolster the economy, provide jobs to millions, and navigate the underinsurance crisis. Businesses with fewer than 50 employees account for 45% of all private sector jobs and keep roughly 56 million Americans employed.  For a small business owner, a few bad months or a single large loss can put the entire operation in jeopardy. Without the...

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Survey: Independent Insurance Agents Can Find Success At Social Media

Survey: Independent Insurance Agents Can Find Success At Social Media

Has it been a while since your agency updated its referral marketing process? Maybe you are concerned that social media isn't a viable way to make real sales. The numbers from one recent digital marketing survey indicate otherwise. The Advantage Held By Independent Agents Consumers today are very active on social media. However, there is a real...

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Risk Management Considerations For Lien Sales And Auctions

Risk Management Considerations For Lien Sales And Auctions

Until a few years ago, the self-storage industry operated without a high level of attention from the general public. That all ended with the arrival of the reality television show Storage Wars and other programs that followed. Lien sales have always been one of the more negative aspects of the industry, but they did not garner widespread scrutiny...

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Millennial Employees Can Be An Asset To Insurance Agencies

Millennial Employees Can Be An Asset To Insurance Agencies

Many insurance agencies have been looking for ways to modernize their operations, and hiring Millennials may offer a helpful solution. Defined as those born between the early 1980s to the early 2000s, Millennials can offer independent insurance agencies not only fresh insights but also added youthful energy. Plus, Millennials tend to be...

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4 Ways To Generate More Insurance Referrals With Social Media

4 Ways To Generate More Insurance Referrals With Social Media

Networking is a proven way of bringing in new business for insurance agents, and now you can make it even more productive by incorporating social media. Facebook and other similar sites have become some of the best tools for business. It has become possible to reach people who were nearly impossible to reach regularly through conventional...

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Sell More: 4 Fundamentals of Insurance Sales

Sell More: 4 Fundamentals of Insurance Sales

Someone who is doing well in insurance sales may be told they are a natural born salesperson. But maybe there’s more to it than that. Could it be that people who do well in sales simply have an understanding of how sales work and, more importantly, have good communication skills and the ability to read people? If you or any of your salespeople...

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5 Ways To Write Better Insurance Agency Blog Posts

5 Ways To Write Better Insurance Agency Blog Posts

Companies that maintain a weekly blog have 55 percent more visitors than websites that do not utilize a blog (hubspot). That’s a great return for an average of just 300 words per week. If you are considering starting a blog for your insurance agency, there are a few things you should know before you start writing: 1. Know What You Want To Achieve...

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3 Strategies to Stay Current And Grow Your Insurance Agency

3 Strategies to Stay Current And Grow Your Insurance Agency

The insurance industry is an ever-evolving sector, which requires up to date knowledge on the market itself, legislative requirements and many other factors, such as fluctuations of the economy. To generate high returns, it is important for independent insurance brokers and agents to use various strategies to keep up with changes in the industry....

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4 More Tips For Insurance Agencies Using Social Media

4 More Tips For Insurance Agencies Using Social Media

Social media has become extremely popular and important to all industries in the past decade and even more so in the last few years. As an independent insurance agency owner or manager, your online marketing and social media is likely an ongoing concern. Are you maximizing your efforts? Are you staying competitive? Here are some key points to...

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3 Reasons Why Small Businesses Are Vulnerable To Cyber Attack

3 Reasons Why Small Businesses Are Vulnerable To Cyber Attack

When it comes to cyber attacks, small and medium-sized businesses are not excluded from the threat. Many small businesses believe that cyber criminals are only interested in data from big companies, and that is not always true. In fact, with cyber criminals coming up with new techniques to hack any system, small business are the most attractive...

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More Tips To Grow Your Insurance Agency

More Tips To Grow Your Insurance Agency

We all know that there is great deal of responsibility involved in the process of running an insurance agency. From making a good first impression with your new customers, to increasing the efficiency of your company as it grows, you face a variety of challenges and opportunities every day. Here are a few points that will help you to stay...

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How Insurance Agents Can Build Their Personal Brand Online

How Insurance Agents Can Build Their Personal Brand Online

The Internet has made business more transparent than ever. This can be an advantage for independent agents who are willing to build what has become know as a “personal brand” online. It’s not as difficult as it might sound. Here are tips to get started: Your Own Digital Network There are a few key channels to focus on in the online space. If...

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4 Social Media Best Practices For Insurance Agencies

4 Social Media Best Practices For Insurance Agencies

Like it or not, we are surrounded by digital communication. So for independent insurance agents, it’s important to get involved. It’s better to proactively shape your online presence and reputation, than to have it created for you! Here are four points to keep in mind as you build and maintain your social media profiles: Be Sure To Listen There...

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4 Steps To Data Analytics Success For Insurance Agencies

4 Steps To Data Analytics Success For Insurance Agencies

Small, independent insurance agencies might be intimidated by data analytics and believe that it is too sophisticated or expensive for their businesses. However, data analytics is simply an assessment of the data that they collect, allowing them to make better business decisions. There are several measures that you can take to use data analytics...

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4 Tips To Increase The Engagement Of Agents and Employees

4 Tips To Increase The Engagement Of Agents and Employees

Having an engaged workforce is vital for any organization’s success. Research shows that companies with higher levels of employee engagement have better earnings per share, net income growth and higher operating income. Boosting the engagement of your insurance agents and employees does not have to take months or be expensive. By following these...

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Keeping Up With Social Media Marketing Changes

Keeping Up With Social Media Marketing Changes

As an Internet-savvy insurance agent, you have likely spent time perfecting your social media marketing. You reach out to clients and prospects online. You may also blog and post videos on YouTube. But social media networks are not static, and, as the situation shifts, you may find your efforts to be less effective over time. Social media...

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4 Fundamentals Of Insurance Agency Growth

4 Fundamentals Of Insurance Agency Growth

Insurance is a competitive industry. To truly thrive, it’s important that independent brokers and agents have a solid overall business foundation supporting their agency. It’s easy to get caught up in a cycle of implementing the latest tactic to drive sales or build morale, but most successful agencies have key fundamentals in place including the...

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Protect Your Model Railroad With Collectibles Insurance

Protect Your Model Railroad With Collectibles Insurance

We’re excited to announce collectibles insurance that is specifically made to cover your valuable model railroad collection. It’s a simple, affordable solution for insuring the components of your model train collection - for as little as $75 annually - that offers superior benefits when compared to a traditional homeowner’s policy. MiniCo...

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What Factors Determine A Wine’s Value?

What Factors Determine A Wine’s Value?

Most wine lovers understand that some bottles are worth more than others, but what really makes one cost more than another? While some wines are so valuable that they become collectibles, even everyday wines are affected by several key factors determining their worth. For collections, here's what to consider: Time A common assumption has it that...

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The Value Of Customer Relations Management For Insurance Agents

The Value Of Customer Relations Management For Insurance Agents

Many independent insurance agents are using digital marketing to get more leads, but not all agencies are utilizing a customer relations management platform (CRM) to maximize the return on these leads. By organizing and automating leads, your agency will make more sales and save time. Why Use A CRM? A customer relationship management system is...

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The Importance Of A Local Focus For Insurance Agents

The Importance Of A Local Focus For Insurance Agents

Every business professional has been inundated with the “mass market” approach of internet marketing, including how to create an effective online marketing strategy. While it’s important to develop an overall online program, it’s crucial for most independent agents to focus on our own local market, both online and off. You Local Market Is Unique...

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