Insights

2025 Trends in Home Health Care
Home health care has always been a balancing act — managing patient needs, caregiver shortages, and compliance challenges in unpredictable environments. But in 2025, rising costs and rapid technology adoption are reshaping the industry faster than ever. With labor and supply expenses climbing, agencies are seeking ways to streamline operations and reduce financial risk. Meanwhile, artificial intelligence (AI) technology, remote monitoring, and telehealth are...

2 Keys To A Great Sales Call
Making a good insurance sales call can require a well-crafted script and a little research before you pick up the phone. To maximize that chances that you're going to turn your lead into sale, it’s important to both know what you hope to achieve from the call and also that you’re getting through to the right person. Know why you’re calling Have a...

6 Ways To Get More Leads
Leads are obviously essential to growing your business or getting a new one off the ground. We’re all familiar with the most common approaches to getting leads, but many times the most successful insurance agents also rely on additional methods. The following are six ways to generate more leads: Video Tips A video with helpful tips is something...

The Value of Pay-Per-Click Advertising For Insurance Agents
Pay-per-click advertising can help independent insurance agents to grow their businesses. What Is Pay-Per-Click Advertising? Pay-per-click is a form of online advertising. When an Internet user clicks on an ad, they are delivered to a corresponding web page. The business responsible for the advertisement is generally billed per click, hence the...

Leadership Development and Avoiding the Kudzu Effect
One of the characteristics top businesses share is a culture that encourages managers to grow as leaders within the company and the community. Excellent managers are reflective of the overall leadership of the organization and their value of developing people. The reverse outcome resulting from a heavily micro-managed culture could be analogous...

Protect Collectibles from Burglary
For your insurance clients with valuable collections, burglary should be a real concern. One of the principle causes of loss is theft. In addition to the proper collectibles coverage, the insured should try to minimize the risk of loss due to burglary. Even though some points may seem obvious, many times the most basic measures are ignored. There...

Maximize Your Small Agency Advantage
Consumers are becoming increasingly frustrated dealing with customer service issues at large corporations. We’ve all had the rather lengthy experience of trying to get to a real person on the phone. Unlike impersonal big businesses, independent insurance agencies have an advantage: While offering similar services, local agencies can deliver more...

Focus on Risk Management Basics to Minimize Holiday Stress
The holiday season is a joyful time, but it can also be stressful. The combination of holiday expenses and obligations, foul weather, cold and flu season, financial pressures, and end-of-year work deadlines can get the best of anyone at one time or other. With that in mind, this is an excellent time to create increased awareness among your...

4 Tips For Branding Your Insurance Agency
As with any sector of the economy, one of the most important parts of marketing an insurance agency is branding. Branding can indeed attract people to your company or even scare them away. It’s very important to know how to create an effective brand for your insurance agency. 1. Branding Is More Than Advertising Branding isn’t as simple as just...

4 Mistakes To Avoid With Your Insurance Agency Website
Every insurance agency needs a website, but what makes a good insurance website? A website is supposed to make your job easier, and that’s exactly what it can do as long as you follow a few simple rules. Keep reading to find out how to ensure that your site is helping, not hurting, your business. 1. Not Giving People What They Want What are...

4 Tips for Video Marketing for Insurance Agencies
Some insurance agencies might not understand the value that using videos for marketing can offer. According to one study, 59 percent of consumers prefer to watch a video than read the same information in text. Consumers who watch videos are also 72 percent more likely to buy the related product or service. Plus, Google rewards companies for...

Tips To Get More Reviews For Your Insurance Agency
Online reviews have become increasingly important for a variety of reasons. One survey showed that 90% of customers’ buying decisions are influenced by online reviews (Marketingland). Plus, Google heavily factors online reviews into their ranking algorithm. How can you get more online reviews for your agency? The simple act of asking for them in...

Survey: Independent Insurance Agents Can Find Success At Social Media
Has it been a while since your agency updated its referral marketing process? Maybe you are concerned that social media isn't a viable way to make real sales. The numbers from one recent digital marketing survey indicate otherwise. The Advantage Held By Independent Agents Consumers today are very active on social media. However, there is a real...

Risk Management Considerations For Lien Sales And Auctions
Until a few years ago, the self-storage industry operated without a high level of attention from the general public. That all ended with the arrival of the reality television show Storage Wars and other programs that followed. Lien sales have always been one of the more negative aspects of the industry, but they did not garner widespread scrutiny...

Millennial Employees Can Be An Asset To Insurance Agencies
Many insurance agencies have been looking for ways to modernize their operations, and hiring Millennials may offer a helpful solution. Defined as those born between the early 1980s to the early 2000s, Millennials can offer independent insurance agencies not only fresh insights but also added youthful energy. Plus, Millennials tend to be...

4 Ways To Generate More Insurance Referrals With Social Media
Networking is a proven way of bringing in new business for insurance agents, and now you can make it even more productive by incorporating social media. Facebook and other similar sites have become some of the best tools for business. It has become possible to reach people who were nearly impossible to reach regularly through conventional...

Sell More: 4 Fundamentals of Insurance Sales
Someone who is doing well in insurance sales may be told they are a natural born salesperson. But maybe there’s more to it than that. Could it be that people who do well in sales simply have an understanding of how sales work and, more importantly, have good communication skills and the ability to read people? If you or any of your salespeople...

5 Ways To Write Better Insurance Agency Blog Posts
Companies that maintain a weekly blog have 55 percent more visitors than websites that do not utilize a blog (hubspot). That’s a great return for an average of just 300 words per week. If you are considering starting a blog for your insurance agency, there are a few things you should know before you start writing: 1. Know What You Want To Achieve...

3 Strategies to Stay Current And Grow Your Insurance Agency
The insurance industry is an ever-evolving sector, which requires up to date knowledge on the market itself, legislative requirements and many other factors, such as fluctuations of the economy. To generate high returns, it is important for independent insurance brokers and agents to use various strategies to keep up with changes in the industry....

4 More Tips For Insurance Agencies Using Social Media
Social media has become extremely popular and important to all industries in the past decade and even more so in the last few years. As an independent insurance agency owner or manager, your online marketing and social media is likely an ongoing concern. Are you maximizing your efforts? Are you staying competitive? Here are some key points to...

3 Reasons Why Small Businesses Are Vulnerable To Cyber Attack
When it comes to cyber attacks, small and medium-sized businesses are not excluded from the threat. Many small businesses believe that cyber criminals are only interested in data from big companies, and that is not always true. In fact, with cyber criminals coming up with new techniques to hack any system, small business are the most attractive...
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