Insights
King of Collectibles: What Insurance Agents Should Know
“We sell the most interesting things in the world from all categories — sports, entertainment, comics, rock and roll, movies — and we also deal with an incredible cross-section of celebrities, athletes, serious collectors as well as individuals who may find that one thing that’s going to change their life. Literally, within the first 60 seconds of the show, you will see a $15 million item in my hands.” – Ken Goldin from King of Collectibles: The Goldin Touch Imagine...
3 Ways your Small Business can get Involved in the Community
One of the easiest ways to boost exposure for your small business marketing is to find a way to get involved in the local community. Even if you, personally, are already active in your community, your small business should be as well. It gets your brand out there and ensures the community knows about you, as well as creating goodwill between you...
How Content Marketing can Make Your Insurance Agency Stand Out
For a long time, Internet marketing was a big question mark: It was so new that nobody knew what would work in advertising online, and there were a lot of experiments, good and bad. Finally, in the last few years, we've started to work out a cohesive theory for how to efficiently market online. Content marketing is now the name of the game for...
Claim and Optimize Your Google Listing to Drive More Traffic
Get found online! That’s the overarching goal of virtually every business today. And it makes sense – if your insurance clients can’t find your agency in a snap, no amount of insurance marketing online is going to get them to keep looking. Instead, they’ll likely contact the insurer whose website is easy to find. When you’re talking...
How to Make Your Insurance Website Mobile Friendly
How to Make Your Insurance Website Mobile Friendly In the beginning, there was the PC website – the go-to for laptops and desktops for years. Then, consumers and colleagues began snapping up smartphones and tablets; in fact, 2012 was the first time since 2001 that PC sales dropped below those of previous years. So came the rise of the...
Has Your Marketing Plan Adapted to 2013?
“Adopt, adapt, improve.” Though this phrase is commonly credited to King Arthur and the Round Table, it is actually part of a 1927 industrial speech. But “adopt, adapt, improve” rings just as true today, especially when applied to your insurance business marketing strategy. If you are still dependent on the tactics of just 5 to 10 years ago, you...
5 Ways to Use Google to Grow Your Insurance Business
Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and streamlining your work process. By using these tools and integrating them into your insurance marketing strategies you may find that your efforts...
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