Insights
Can Homeowners Insurance Cover a Storage Unit? What You Should Know About Off-Site Storage
Comedian George Carlin famously said that all we need in life is “a place for our stuff.” More than 11 percent of Americans — nearly 15 million households at last count — turn to local self-storage facilities because they have more stuff than their closets and garages can hold. Renting a self-storage unit is a convenient solution for many of us. So simple, in fact, that we may not give a second thought to insuring the stuff we padlock behind the roll-up door of a 10x10...
Yearly Social Media Review
As we enter the final month of the year, the time has come once again to reflect on your social media campaigns and identify ways to improve and grow in the coming year. Here are a few questions you need to ask before you start your deep dive. In general, how are your channels doing? What channel do you think is bringing you the greatest ROI? Do...
Sales Incentives to Motivate Your Team
There are many different types of insurance agents all of whom need different types of sales incentive plans. Far from being an expendable luxury, sales incentives, when implemented effectively, can play a big role in building your customer base and retaining top-notch sales professionals. Perhaps you have already offered some form of sales...
How to Create a Memorable Customer Experience
Customer satisfaction is one of the biggest things we can strive for in the insurance industry. Every agency aims to offer customers a unique and positive experience. Here are a few things you can work on to help ensure that your customer interactions are truly a memorable experience. Learn the Basics When you are dealing with a client or...
Caring for an Antique Collection
Collecting antiques is a wonderful and rewarding hobby. Regardless of the current value of your collection, it’s important to take time to care for your antiques. You’ll want to keep them in top form to maintain their maximum value. Make sure you are not allowing the antiques to get dusty. Try to dust them frequently in order to avoid the damage...
What Needs to be in Your Sales Pitch
Fine-tuning your sales pitch can be a difficult task to accomplish. That being said, the task doesn’t need to be exceptionally daunting. Keep in mind these four easy ways to keep your pitch sounding sharp. Do Your Research When you are meeting with a client, be sure you have done as much research as possible about who they are and what their...
Continuous Learning and the Independent Agent
With technology, information and knowledge are readily available to us. If you want to succeed as an independent agent, you need to be constantly ready to learn. Luckily, because of technology, there’s a lot that you can learn for free. There are many different classes offered through free "open university" courses that can help you to gain a new...
Crafting the Perfect Follow Up
A follow-up is a great time to reconnect with a prospective client and the perfect time to let them know that you are still around. With a follow-up, the most important thing to note is that the smallest gestures can go a long way. If you have an opening to create a follow-up opportunity while meeting with the clients, it is a great way to make...
Tenant Insurance Is An Important Risk Management Tool
Hurricanes. Hail. Floods. Wildfire. To date, 2017 has been an active year for catastrophic events, and thousands of property owners have been left to deal with the destructive aftermath. Most self-storage business owners know that it is important to purchase insurance coverage to deal with property and liability exposures, but there is another...
Building Your Referrals as An Insurance Agent
Working in insurance requires you to balance yourself carefully in the public eye. When meeting new people, you will want to showcase the best of yourself since you never know who is going to turn out be your biggest referral. When networking, you’ll want to make it clear that you are knowledgeable without being overly pompous. One way to achieve...
Turning Site Visitors into Clients
Once you have begun to increase the volume of traffic to your website, you are going to want to convert those visitors into clients. Hopefully, you have some system in place already to track where your leads are coming from. This is a vital tool if you are going to be changing things and running tests from this point on. You can’t run an...
Safety Considerations After A Flood
The 2017 hurricane season has already experienced two catastrophic storms. Current insurance industry data indicates that losses from Hurricane Harvey's winds and storm surge in Texas could total over $2 billion. That figure does not include losses from the catastrophic flooding that resulted from the torrential rain that followed in the storm's...
Methods For Generating More Leads
While there are many ways to generate leads and feed your email marketing lists, there may be a time where you simply hit a wall or need to branch out when your current batch of leads just are not converting. One of the most popular ways to generate leads using social media is to host a giveaway. However, as an insurance agent, you may be...
Picking The Type of Content to Curate on Facebook
Curated content is vital to running a successful social media account. However, the concept can seem a bit backward because you’re posting other people’s content on your social channel. Wouldn’t you rather send those people back to your site or engage with original content made by you? But remember that if you are not fully backed by a huge...
Two Things to Look for After a Social Media Campaign
So, you've run a social media campaign and you're looking at the campaign results, and suddenly you are feeling overwhelmed. You don't know where to begin when it comes to showing a measurable report for your campaign. While we're not going to be breaking down a full report today, we are going to talk about two small things you can examine at the...
Agents, Are You Asking Your Clients About Art Insurance?
There is estimated to be somewhere between $500 million and $1 billion of insured art globally. If you think about how much art there is in the world – or even just within the United States – and how much monetary value that art is worth, you could surmise that there’s a lot of art going uninsured. There are many gallery owners and art collectors...
Social Media Quiz Cheatsheet/ Answer Guide
Below you’ll find the answers to our various social media quiz that we put on our various platforms. Let us know how well you did in the comments below! Facebook What Facebook page has the most LIKES? Coca Cola Shakira Cristiano Ronaldo - correct Around how many active users does FB have daily? / monthly 2.01 billion - correct answer 5.2 billion...
Decoding Twitter Part Three: Exploring Twitter
Welcome back, be sure to check out Part One of this guide on how to create a Twitter account and Part Two where we go over setting up your profile. In this part, we are going to be exploring some of the features of Twitter. Now it's time to explore Twitter. The top right has a search bar you can use to see what people are talking about here. You...
Decoding Twitter Part Two: Setting Up Your Profile
Welcome back, be sure to check out Part One of this guide on how to create a Twitter account. In this part we are going to be breaking down all the steps to set up your profile page. You are almost done! Twitter is now showing you the main dashboard. The site may offer to guide you through some basic features. You can either listen or skip...
Decoding Twitter Part One: Creating Your Account
While many of us have already jumped on the Twitter bandwagon, it’s likely that there are many insurance agents who are still not on the platform and may not even know where to begin on Twitter. While it’s easy to just tell people to sign up, we thought some agents might benefit from a more detailed explanation of Twitter's benefits and...
Get a Productivity Boost
How can you change up your work routine in order to get more tasks done during the day? If you have felt yourself slipping into distractions at the workplace, here are 4 ideas to help you have a productive, happy day at work. Use a site blocker Avoid the temptation of going on websites that are time sinks. Use a site blocker to block these...
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