Insights

How to Get Your Underwriter to Get Behind Your Risk

How to Get Your Underwriter to Get Behind Your Risk

Communicating the story of your client’s risk profile can yield optimal coverage at the best rate. One of the most effective ways an agent can streamline the quoting process and get the best rate for a commercial client is by telling your underwriter a story. The story you craft probably won’t begin with “once upon a time,” but it may result in a happier – and more effective – end result for your client. Underwriters generally evaluate a risk based on the information...

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Building Your Referrals as An Insurance Agent

Building Your Referrals as An Insurance Agent

Working in insurance requires you to balance yourself carefully in the public eye. When meeting new people, you will want to showcase the best of yourself since you never know who is going to turn out be your biggest referral. When networking, you’ll want to make it clear that you are knowledgeable without being overly pompous. One way to achieve...

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Turning Site Visitors into Clients

Turning Site Visitors into Clients

Once you have begun to increase the volume of traffic to your website, you are going to want to convert those visitors into clients. Hopefully, you have some system in place already to track where your leads are coming from. This is a vital tool if you are going to be changing things and running tests from this point on. You can’t run an...

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Safety Considerations After A Flood

Safety Considerations After A Flood

The 2017 hurricane season has already experienced two catastrophic storms. Current insurance industry data indicates that losses from Hurricane Harvey's winds and storm surge in Texas could total over $2 billion. That figure does not include losses from the catastrophic flooding that resulted from the torrential rain that followed in the storm's...

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Methods For Generating More Leads

Methods For Generating More Leads

While there are many ways to generate leads and feed your email marketing lists, there may be a time where you simply hit a wall or need to branch out when your current batch of leads just are not converting. One of the most popular ways to generate leads using social media is to host a giveaway. However, as an insurance agent, you may be...

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Picking The Type of Content to Curate on Facebook

Picking The Type of Content to Curate on Facebook

Curated content is vital to running a successful social media account. However, the concept can seem a bit backward because you’re posting other people’s content on your social channel. Wouldn’t you rather send those people back to your site or engage with original content made by you? But remember that if you are not fully backed by a huge...

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Two Things to Look for After a Social Media Campaign

Two Things to Look for After a Social Media Campaign

So, you've run a social media campaign and you're looking at the campaign results, and suddenly you are feeling overwhelmed. You don't know where to begin when it comes to showing a measurable report for your campaign. While we're not going to be breaking down a full report today, we are going to talk about two small things you can examine at the...

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Agents, Are You Asking Your Clients About Art Insurance?

Agents, Are You Asking Your Clients About Art Insurance?

There is estimated to be somewhere between $500 million and $1 billion of insured art globally. If you think about how much art there is in the world – or even just within the United States – and how much monetary value that art is worth, you could surmise that there’s a lot of art going uninsured. There are many gallery owners and art collectors...

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Social Media Quiz Cheatsheet/ Answer Guide

Social Media Quiz Cheatsheet/ Answer Guide

Below you’ll find the answers to our various social media quiz that we put on our various platforms. Let us know how well you did in the comments below! Facebook What Facebook page has the most LIKES? Coca Cola Shakira Cristiano Ronaldo - correct Around how many active users does FB have daily? / monthly 2.01 billion - correct answer 5.2 billion...

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Decoding Twitter Part Three: Exploring Twitter

Decoding Twitter Part Three: Exploring Twitter

Welcome back, be sure to check out Part One of this guide on how to create a Twitter account and Part Two where we go over setting up your profile. In this part, we are going to be exploring some of the features of Twitter. Now it's time to explore Twitter. The top right has a search bar you can use to see what people are talking about here. You...

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Decoding Twitter Part Two: Setting Up Your Profile

Decoding Twitter Part Two: Setting Up Your Profile

Welcome back, be sure to check out Part One of this guide on how to create a Twitter account. In this part we are going to be breaking down all the steps to set up your profile page. You are almost done! Twitter is now showing you the main dashboard. The site may offer to guide you through some basic features. You can either listen or skip...

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Decoding Twitter Part One: Creating Your Account

Decoding Twitter Part One: Creating Your Account

While many of us have already jumped on the Twitter bandwagon, it’s likely that there are many insurance agents who are still not on the platform and may not even know where to begin on Twitter. While it’s easy to just tell people to sign up, we thought some agents might benefit from a more detailed explanation of Twitter's benefits and...

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Get a Productivity Boost

Get a Productivity Boost

How can you change up your work routine in order to get more tasks done during the day? If you have felt yourself slipping into distractions at the workplace, here are 4 ideas to help you have a productive, happy day at work. Use a site blocker Avoid the temptation of going on websites that are time sinks. Use a site blocker to block these...

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What You Need to Know About Split Testing

What You Need to Know About Split Testing

Split testing, also called A/B testing, happens all the time in social media and the world of online advertisement. It’s a term and concept you should know if you are even just beginning to experiment with social media. On the most basic level, A/B testing is when you take a piece of content with two variations, call them "A" and "B," and then...

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How to Collect Customer Feedback

How to Collect Customer Feedback

Taking the time to collect customer feedback is important. Having a system in place to make this easier and more fluid is a benefit for every member of your team. By making a habit of collecting feedback, you can potentially identify someone who had a negative or unsatisfactory experience with your agency and turn it around before that client...

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Using Emojis to Boost Online Engagement on Social Media

Using Emojis to Boost Online Engagement on Social Media

Emojis have taken over how we communicate to one another online and through messages. They are a new visual language. However, what you might not know about emojis is that they are increasing engagements by over 25% as compare to emoji-free updates on social media.  What can you start doing to take advantage of that added reach while...

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Key Social Networks to Stay on Top of This Summer

Key Social Networks to Stay on Top of This Summer

There are now around seven different social channels for posting content, and even seasoned teams of social media coordinators are feeling a bit overwhelmed. Let’s break down which platforms you need to be focusing on as an independent insurance agent. When you look at all the options, the three most popular social platforms at the moment are...

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What to do With a Limited Online Marketing Budget

What to do With a Limited Online Marketing Budget

Not all agencies and certainly not all independent agents are going to be ready to dish out $200-$300 a day on online marketing. However, even with a smaller budget, you should be able to gain results from your online marketing endeavors. Before You Spend Before you dive into spending on advertising, you need to make sure all your graphic work is...

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Using Your Social Media Accounts as Social Proof for Insurance

Using Your Social Media Accounts as Social Proof for Insurance

What is social proof? Social proof is a psychological phenomenon where people start taking on the actions of others in different situations. It can happen when you may be unsure of what action to take and look to your peers to follow their behavior. In the online marketing world, this can be easily seen through reviews. When you are unsure of a...

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Email Marketing for Insurance Agents

Email Marketing for Insurance Agents

Ninety-one percent of consumers check their email once a day. While we always talk about the benefits of building a following on social media, that does not mean you should be ignoring email marketing opportunities. On Facebook, as little as two percent of your audience is being reached just through organic posting. The time has come to make sure...

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Why You Should Be Running Remarketing Ads For Your Agency

Why You Should Be Running Remarketing Ads For Your Agency

When trying to prospect for new leads or even when trying to convert current leads, it can take anywhere from seven to thirteen touchpoints to nurture that person enough to be ready to take the plunge with your services. Those numbers can scare some agents who may not have the time to reach out to a lead thirteen times. They also might fear that...

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