Insights

Is Your Website Mobile-Friendly? It is essential to be mobile-friendly. These days practically everyone has a smartphone or some sort of device that connects to the internet. You need to get your content out to where your clients are: the internet. Is your website mobile-friendly? Mobile-Friendly Mobile version of website Responsive and adaptive...

The Internet of Things: Privacy Concerns for the Self-Storage Industry The internet is everywhere these days, not just on your computer or on your phone. Everyday household objects are becoming internet equipped. These are the “Internet of Things.” It can be as simple as a coffee pot that turns on when you program it to, or the smart TV in your...

Is RFID Technology a Good Fit for Your Insurance Agency? RFID (radio-frequency identification) is a technology that tags objects with an electromagnetic field. This means they do not require an internal power source. Objects attached with an RFID tag can be tracked, scanned, monitored, and hold key information. You may have heard of this...

Using Drones for Business Operations Not that long ago, drones were a sci-fi fantasy: amazing and cutting-edge technology that only the military or the ultra-wealthy could afford. Now that drones have become more affordable, they are being utilized in intriguing ways by a number of industries. Claims adjusting Product delivery Automated tasks...

Making Yourself Accessible to Your Leads A lead is someone who has heard about you or your agency in some way. It could be from an email, word of mouth, a business card, or even a website click. Now it’s time for you and your lead to communicate with each other. Before you do in-depth research about your lead’s wants and needs, take a step back...

Why Your Agency Should be Using Video: Part 1 Video can and should be used in multiple areas of your insurance business. People get tired of always seeing text; videos are captivating, different, and more favorable for search engine optimization. In this post, I will be sharing tips on how you can use videos online to help engage your clients....

Unleash the Power of the Hashtag Your hashtag can make or break your posts. We all know how important each element is to the success of a social media post. The visuals and the text get the most attention, but none of that matters if the post isn’t going to be seen. Other than Google searches, how does the average person search for relatable and...

It may come as a surprise, but email can help boost your SEO and website ranking. If your email list is full of clients or potential clients who have found you through other sources outside of your website, then their email addresses may be a great way to build site discovery. Specifically, you may yield a lot of first-time visits to your website...

Twitter as a network is different than Facebook in the fact that the updates are mostly happening in real time. While Twitter does have features to help user views for tweets that occurred in the past, users will still see many tweets in real time. The overall Twitter algorithm is continually changing – sometimes daily or weekly. While it may...

Using Instagram can be an effective way to grow your agency's presence. It can also be a fun way to build employee advocacy. There may be some resistance as your agency tries to figure out how to best represent your brand and agency on the network. There will be a lot of growing and learning as you start using Instagram or return to the platform...

According to the Small Business and Entrepreneurship Council, 86.2 percent of businesses operating in the United States are small businesses. This is such a large market, and there is a huge opportunity for insurance agents to tap into it. Plus, developing lasting relationships with small businesses will provide endless opportunities to gain...

Last year we wrote about chatbots and their rise in the public eye. Now that a full year has passed, we can more closely examine the future of chatbots for insurance. This idea of a virtual bot is not going anywhere. They are becoming more extensive and easier to create for any business or agency. The primary purpose of chatbots has been for...

There are a great many times we talk about how to get leads, but rarely do we talk about the mistakes we should avoid when trying to run a profitable agency. Not Calling Right Away For every minute that the lead does not get a phone call, your chances of making a successful contact drop dramatically. When a new lead comes into the system, do not...

Twitter is often not the first place that many agents consider to increase their traffic and brand awareness, but used correctly it can do just that.  Finding Your Target Audience When looking to expand your audience, the first thing you need to do is to examine the audience you are already serving. Make notes about your clients keep track of the...

Organic Facebook engagement and reach seem to be harder and harder to come by as a lot of social media moves toward a pay-to-play model. Regardless, there are still a few ways you can drive engagement on your agency's Facebook.  Curate content that is helpful to your audience While posting your content on Facebook is a great way to share and...

The demand for a stream of continuous content creation is ever growing and changing. A positive to report is that blogging does not seem to be going anywhere. There have been slight changes however. More and more businesses are saying that longer posts of 1,000 words and above are good for bringing in leads. Keep in mind that many of these...