Insights

Meeting the Growing Need for Expert Self-Storage Insurance

Meeting the Growing Need for Expert Self-Storage Insurance

The self-storage industry has grown rapidly in the past several years, reaching an estimated market value of $44.37 billion, outpacing many other notable companies like Aflac, General Mills, Humana, and even 7-Eleven.  The reason?  People love their stuff — and they don’t want to part ways with it. According to Josh Leykam, MiniCo Vice President of Underwriting, “As the ways that Americans live and work have evolved, self-storage has evolved to meet their...

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5 Self-Storage Tips to Utilize During the Hot Summer Months

5 Self-Storage Tips to Utilize During the Hot Summer Months

5 Warm Weather Tips for Self-Storage Every year, approximately 40 million people in the U.S. relocate, with more than 50 percent moving during the summer months. Those contemplating a big move while the days are longer and the kids are out of school may have a need to put some of their personal property in storage. Here are five "good-to-know"...

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4 Ways to Improve Your Password Strength

4 Ways to Improve Your Password Strength

4 Ways to Improve Your Password Strength Your agency’s information is only as safe as the security measures you practice. A key element of information security is practicing password habits to insure no one except authorized employees will have access to secure information. Here's how to improve your password strength. Passphrase Password check...

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Email Like It’s 2018: Part 1

Email Like It’s 2018: Part 1

Email Like It’s 2018: Part 1 It’s not 1990 anymore. Of all the tech that has come and gone in the past 20+ years, email is still here. Emails are being used every day in every industry and in many ways. You are probably already using email to communicate to your clients and leads; however, are you doing it right? This is part one of two posts...

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A New Way to Post Content: The Facebook 2018 Update

A New Way to Post Content: The Facebook 2018 Update

A New Way to Post Content: The Facebook 2018 Update Facebook has recently been making a lot of headlines. Controversy over the personal information they collect and how it’s used has sparked Facebook to change many of the ways they run ads. A lot of brands and advertisers are worried about how this will affect their content. The answer is to keep...

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A Written Narrative Can Help Clients Manage Their Insurance Costs

A Written Narrative Can Help Clients Manage Their Insurance Costs

May 2018 A Written Narrative Can Help Clients Manage Their Insurance Costs When it comes to writing commercial insurance for self-storage businesses, there are many risk characteristics that underwriters evaluate to calculate the premium. Some of these, such as geographic location, are beyond the property owner's control. However, there are...

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Organize Your Daily Content to Enhance Relevancy

Organize Your Daily Content to Enhance Relevancy

Organize Your Daily Content to Enhance Relevancy The content you write and when it’s posted has a significant impact on how your audience sees your agency. Your website is the main source of content. Your emails and social media accounts provide different avenues that lead to your site. You want the information you share to be relevant and to...

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Is Your Website Mobile-Friendly?

Is Your Website Mobile-Friendly?

Is Your Website Mobile-Friendly? It is essential to be mobile-friendly. These days practically everyone has a smartphone or some sort of device that connects to the internet. You need to get your content out to where your clients are: the internet. Is your website mobile-friendly? Mobile-Friendly Mobile version of website Responsive and adaptive...

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The Internet of Things: Privacy Concerns for the Self-Storage Industry

The Internet of Things: Privacy Concerns for the Self-Storage Industry

The Internet of Things: Privacy Concerns for the Self-Storage Industry The internet is everywhere these days, not just on your computer or on your phone. Everyday household objects are becoming internet equipped. These are the “Internet of Things.” It can be as simple as a coffee pot that turns on when you program it to, or the smart TV in your...

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RFID Technology for Your Insurance Agency

RFID Technology for Your Insurance Agency

Is RFID Technology a Good Fit for Your Insurance Agency? RFID (radio-frequency identification) is a technology that tags objects with an electromagnetic field. This means they do not require an internal power source. Objects attached with an RFID tag can be tracked, scanned, monitored, and hold key information. You may have heard of this...

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Using Drones for Business Operations

Using Drones for Business Operations

Using Drones for Business Operations Not that long ago, drones were a sci-fi fantasy: amazing and cutting-edge technology that only the military or the ultra-wealthy could afford. Now that drones have become more affordable, they are being utilized in intriguing ways by a number of industries. Claims adjusting Product delivery Automated tasks...

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Making Yourself Accessible to Your Leads

Making Yourself Accessible to Your Leads

Making Yourself Accessible to Your Leads A lead is someone who has heard about you or your agency in some way. It could be from an email, word of mouth, a business card, or even a website click. Now it’s time for you and your lead to communicate with each other. Before you do in-depth research about your lead’s wants and needs, take a step back...

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Why Your Agency Should be Using Video: Part 1

Why Your Agency Should be Using Video: Part 1

Why Your Agency Should be Using Video: Part 1 Video can and should be used in multiple areas of your insurance business. People get tired of always seeing text; videos are captivating, different, and more favorable for search engine optimization. In this post, I will be sharing tips on how you can use videos online to help engage your clients....

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Unleash the Power of the Hashtag

Unleash the Power of the Hashtag

Unleash the Power of the Hashtag Your hashtag can make or break your posts. We all know how important each element is to the success of a social media post. The visuals and the text get the most attention, but none of that matters if the post isn’t going to be seen. Other than Google searches, how does the average person search for relatable and...

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Preparing for a Billion-Dollar Hail Storm

Preparing for a Billion-Dollar Hail Storm

Billion-dollar hail events are on the rise. Data from the National Centers for Environmental Information (NCEI) reflect five such events in 2017 alone. Occurring over several days in March, May, and June, these hail events caused severe damage in 19 states with estimated losses totaling over $11 billion. The most costly single hail event of the...

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Using Email to Boost Your SEO

Using Email to Boost Your SEO

It may come as a surprise, but email can help boost your SEO and website ranking. If your email list is full of clients or potential clients who have found you through other sources outside of your website, then their email addresses may be a great way to build site discovery. Specifically, you may yield a lot of first-time visits to your website...

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What Insurance Agents Need to Know About the Twitter Feed

What Insurance Agents Need to Know About the Twitter Feed

Twitter as a network is different than Facebook in the fact that the updates are mostly happening in real time. While Twitter does have features to help user views for tweets that occurred in the past, users will still see many tweets in real time. The overall Twitter algorithm is continually changing – sometimes daily or weekly. While it may...

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Showcasing Your Agency’s Culture on Instagram

Showcasing Your Agency’s Culture on Instagram

Using Instagram can be an effective way to grow your agency's presence. It can also be a fun way to build employee advocacy. There may be some resistance as your agency tries to figure out how to best represent your brand and agency on the network. There will be a lot of growing and learning as you start using Instagram or return to the platform...

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4 Tips to Increase Self-Storage Safety and Security

4 Tips to Increase Self-Storage Safety and Security

Keeping a self-storage facility safe and secure should be a primary concern for owners and operators. There is much that can be done to make facilities safer and increase security. Ongoing property maintenance and tenant awareness can help to reduce occurrences of accidents and property damage. Crime can be minimized with the proper security....

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Achieving More in Your Insurance Agency

Achieving More in Your Insurance Agency

Top agents typically ask themselves the same questions. How can I achieve more for my agency? How can I up my numbers from the previous year? If you find yourself asking these questions, you probably are the type of person who continually strives for the best. It’s a hard pedestal to reach. Here are a few ways to boost your performance to get you...

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3 Types of Collectibles Your Clients May Have

3 Types of Collectibles Your Clients May Have

Out of all the clients you have, there's a chance that a few of them have high-value collections of some kind. Most of the time these collections go uninsured (or inadequately insured) because your clients simply are not aware they can insure their precious belongings. With this in mind, remember that it is important to truly get to know your...

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