Insights

While there are many ways to generate leads and feed your email marketing lists, there may be a time where you simply hit a wall or need to branch out when your current batch of leads just are not converting. One of the most popular ways to generate leads using social media is to host a giveaway. However, as an insurance agent, you may be...

Curated content is vital to running a successful social media account. However, the concept can seem a bit backward because you’re posting other people’s content on your social channel. Wouldn’t you rather send those people back to your site or engage with original content made by you? But remember that if you are not fully backed by a huge...

So, you've run a social media campaign and you're looking at the campaign results, and suddenly you are feeling overwhelmed. You don't know where to begin when it comes to showing a measurable report for your campaign. While we're not going to be breaking down a full report today, we are going to talk about two small things you can examine at the...

Below you’ll find the answers to our various social media quiz that we put on our various platforms. Let us know how well you did in the comments below! Facebook What Facebook page has the most LIKES? Coca Cola Shakira Cristiano Ronaldo - correct Around how many active users does FB have daily? / monthly 2.01 billion - correct answer 5.2 billion...

Welcome back, be sure to check out Part One of this guide on how to create a Twitter account and Part Two where we go over setting up your profile. In this part, we are going to be exploring some of the features of Twitter. Now it's time to explore Twitter. The top right has a search bar you can use to see what people are talking about here. You...

Welcome back, be sure to check out Part One of this guide on how to create a Twitter account. In this part we are going to be breaking down all the steps to set up your profile page. You are almost done! Twitter is now showing you the main dashboard. The site may offer to guide you through some basic features. You can either listen or skip...

While many of us have already jumped on the Twitter bandwagon, it’s likely that there are many insurance agents who are still not on the platform and may not even know where to begin on Twitter. While it’s easy to just tell people to sign up, we thought some agents might benefit from a more detailed explanation of Twitter's benefits and...

Split testing, also called A/B testing, happens all the time in social media and the world of online advertisement. It’s a term and concept you should know if you are even just beginning to experiment with social media. On the most basic level, A/B testing is when you take a piece of content with two variations, call them "A" and "B," and then...

Emojis have taken over how we communicate to one another online and through messages. They are a new visual language. However, what you might not know about emojis is that they are increasing engagements by over 25% as compare to emoji-free updates on social media.  What can you start doing to take advantage of that added reach while maintaining...

There are now around seven different social channels for posting content, and even seasoned teams of social media coordinators are feeling a bit overwhelmed. Let’s break down which platforms you need to be focusing on as an independent insurance agent. When you look at all the options, the three most popular social platforms at the moment are...

Not all agencies and certainly not all independent agents are going to be ready to dish out $200-$300 a day on online marketing. However, even with a smaller budget, you should be able to gain results from your online marketing endeavors. Before You Spend Before you dive into spending on advertising, you need to make sure all your graphic work is...

What is social proof? Social proof is a psychological phenomenon where people start taking on the actions of others in different situations. It can happen when you may be unsure of what action to take and look to your peers to follow their behavior. In the online marketing world, this can be easily seen through reviews. When you are unsure of a...

Ninety-one percent of consumers check their email once a day. While we always talk about the benefits of building a following on social media, that does not mean you should be ignoring email marketing opportunities. On Facebook, as little as two percent of your audience is being reached just through organic posting. The time has come to make sure...

When trying to prospect for new leads or even when trying to convert current leads, it can take anywhere from seven to thirteen touchpoints to nurture that person enough to be ready to take the plunge with your services. Those numbers can scare some agents who may not have the time to reach out to a lead thirteen times. They also might fear that...

If your agency has a website that is not utilizing Google Analytics, then you are essentially running around in the dark. Even if there is not a dedicated marketing person on your team, this web analysis tool is still an important thing to have. First, Google Analytics allows you to easily see how many people are coming to your website. It then...

Understanding social media etiquette is an extremely important part of your overall strategy. Most of these rules can be felt out and intuited after spending time on the various platforms. However, it’s never a bad idea to over prepare and make sure you're not doing anything that could negatively affect your image. Sales Spam Yes, you want to...