Insights

Self-Storage Demand Holds Steady With Few Signs of Post-Boom Decline

Self-Storage Demand Holds Steady With Few Signs of Post-Boom Decline

Americans love our stuff — and we’re so reluctant to part with it that we’re willing to pay someone else to store it. Storage Cafe estimates that 38% of Americans have used or plan to rent space to store what they can’t (or don’t want to) keep in their homes. Over the past two years, there’s been a boom in the self-storage industry, driven partially by the effects of the COVID-19 pandemic. Due to safety concerns and lockdown conditions, people across the country were...

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Get a Productivity Boost

Get a Productivity Boost

How can you change up your work routine in order to get more tasks done during the day? If you have felt yourself slipping into distractions at the workplace, here are 4 ideas to help you have a productive, happy day at work. Use a site blocker Avoid the temptation of going on websites that are time sinks. Use a site blocker to block these...

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What You Need to Know About Split Testing

What You Need to Know About Split Testing

Split testing, also called A/B testing, happens all the time in social media and the world of online advertisement. It’s a term and concept you should know if you are even just beginning to experiment with social media. On the most basic level, A/B testing is when you take a piece of content with two variations, call them "A" and "B," and then...

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How to Collect Customer Feedback

How to Collect Customer Feedback

Taking the time to collect customer feedback is important. Having a system in place to make this easier and more fluid is a benefit for every member of your team. By making a habit of collecting feedback, you can potentially identify someone who had a negative or unsatisfactory experience with your agency and turn it around before that client...

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Using Emojis to Boost Online Engagement on Social Media

Using Emojis to Boost Online Engagement on Social Media

Emojis have taken over how we communicate to one another online and through messages. They are a new visual language. However, what you might not know about emojis is that they are increasing engagements by over 25% as compare to emoji-free updates on social media.  What can you start doing to take advantage of that added reach while maintaining...

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Key Social Networks to Stay on Top of This Summer

Key Social Networks to Stay on Top of This Summer

There are now around seven different social channels for posting content, and even seasoned teams of social media coordinators are feeling a bit overwhelmed. Let’s break down which platforms you need to be focusing on as an independent insurance agent. When you look at all the options, the three most popular social platforms at the moment are...

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What to do With a Limited Online Marketing Budget

What to do With a Limited Online Marketing Budget

Not all agencies and certainly not all independent agents are going to be ready to dish out $200-$300 a day on online marketing. However, even with a smaller budget, you should be able to gain results from your online marketing endeavors. Before You Spend Before you dive into spending on advertising, you need to make sure all your graphic work is...

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Using Your Social Media Accounts as Social Proof for Insurance

Using Your Social Media Accounts as Social Proof for Insurance

What is social proof? Social proof is a psychological phenomenon where people start taking on the actions of others in different situations. It can happen when you may be unsure of what action to take and look to your peers to follow their behavior. In the online marketing world, this can be easily seen through reviews. When you are unsure of a...

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Email Marketing for Insurance Agents

Email Marketing for Insurance Agents

Ninety-one percent of consumers check their email once a day. While we always talk about the benefits of building a following on social media, that does not mean you should be ignoring email marketing opportunities. On Facebook, as little as two percent of your audience is being reached just through organic posting. The time has come to make sure...

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Why You Should Be Running Remarketing Ads For Your Agency

Why You Should Be Running Remarketing Ads For Your Agency

When trying to prospect for new leads or even when trying to convert current leads, it can take anywhere from seven to thirteen touchpoints to nurture that person enough to be ready to take the plunge with your services. Those numbers can scare some agents who may not have the time to reach out to a lead thirteen times. They also might fear that...

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Using Google Analytics to Change Your Marketing Strategy

Using Google Analytics to Change Your Marketing Strategy

If your agency has a website that is not utilizing Google Analytics, then you are essentially running around in the dark. Even if there is not a dedicated marketing person on your team, this web analysis tool is still an important thing to have. First, Google Analytics allows you to easily see how many people are coming to your website. It then...

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What is Your Stamp Collection’s Value?

What is Your Stamp Collection’s Value?

Many people pick up stamp collecting as a hobby or may end up inheriting a stamp collection from someone. However, when it comes to evaluating a collection, it's easy to get lost trying to decipher all the jargon online. We are going to break down some of that vocabulary to help make you a bit savvier while shopping or when communicating to a...

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Social Media Etiquette Guide, Part 1 of 2

Social Media Etiquette Guide, Part 1 of 2

Understanding social media etiquette is an extremely important part of your overall strategy. Most of these rules can be felt out and intuited after spending time on the various platforms. However, it’s never a bad idea to over prepare and make sure you're not doing anything that could negatively affect your image. Sales Spam Yes, you want to...

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Pay-For-Performance Compensation

Pay-For-Performance Compensation

Compensation packages are a critical component to the success of any business, and the pay-for-performance model is a popular option. In general, it can be an excellent tool for shaping the performance and behavior of self-storage facility managers. However, as with most things, there is also risk to be considered. Before implementing a...

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Insurance Meets Chatbots

Insurance Meets Chatbots

What is a Chatbot? A chatbot is a computer program that uses artificial intelligence to have a conversation with another person. They have started to increase in popularity after a few messenger apps, including Facebook, started allowing bots to have conversations with you on your devices. Big brands have just started developing and releasing...

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Using Data to Your Advantage

Using Data to Your Advantage

It’s possible you may be intimidated by looking into data analytics. However, it can really help you make better business decisions down the line. Let's identify the different measurements you can look at to increase your agency’s performance. Find Out What Your Data Means Before you start using data-analytics software, spend some time...

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How Often Should You Post on Social Media?

How Often Should You Post on Social Media?

Facebook On Facebook you want to avoid being an account that spams its followers. If you post too often, it can make people leave your page. While there is no clear answer for anything in the social media world, one of the most popular frequency post rates is two posts per day. However, if you have less than 10,000 likes on your page, this...

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Handling Employee Evaluations

Handling Employee Evaluations

Meeting with your employees a few times a year is a great way to catch up and make sure everyone is on the same page. It is equally important to be able to meet with everyone individually and help set up goals and objectives that can be used to measure their performance. You want to be like a coach supporting your employees’ professional growth....

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Getting More Hot Insurance Leads

Getting More Hot Insurance Leads

Niche Marketing Do you offer a very specific type of insurance that not everyone would need? If so, you should take advantage of niche marketing. Become an expert in these specific areas and work to serve the needs of those potential customers. Try to become known in these fields and remember that the more unique you are, the less competitive the...

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Increasing Customer Satisfaction

Increasing Customer Satisfaction

Customer satisfaction is key for customer retention and acquisition. If your current customers are unsatisfied, then you may find yourself in an uncomfortable place. Having high customer satisfaction will not only help you attract new customers and keep your current clients, but it will also help stabilize and boost your online image. So let’s...

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What Insurance Agents Need to Have on Their Website

What Insurance Agents Need to Have on Their Website

There is a lot of information you should have on your insurance website. Some items go without question such as your company name and information about the services you offer. However, there may be some very important items that are missing from your page. Let’s make sure you are not omitting any of these key elements that could prevent a...

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