The holiday season is a joyful time, but it can also be stressful. The combination of holiday expenses and obligations, foul weather, cold and flu season, financial pressures, and end-of-year work deadlines can get the best of anyone at one time or other. With that in mind, this is an excellent time to create increased awareness among your...

Do you know what the perfect account looks like for you? Some agencies will take any new client. Others look for specific characteristics. Your ideal customer may be within a specific niche, of a certain revenue size, or require a specific level of monthly service “touches.” Whatever it is, the most successful agencies usually define what their...

Social media has become so prevalent that it is sometimes hard to remember when it wasn’t part of our daily lives. But it just takes a quick glimpse at the tenth-anniversary celebration going on at Facebook, a social media titan with 1.23 billion monthly active users, to realize that the rise of this wide-reaching, culture-changing phenomenon has...