Do you know what the perfect account looks like for you? Some agencies will take any new client. Others look for specific characteristics. Your ideal customer may be within a specific niche, of a certain revenue size, or require a specific level of monthly service “touches.” Whatever it is, the most successful agencies usually define what their...

Social media has become so prevalent that it is sometimes hard to remember when it wasn’t part of our daily lives. But it just takes a quick glimpse at the tenth-anniversary celebration going on at Facebook, a social media titan with 1.23 billion monthly active users, to realize that the rise of this wide-reaching, culture-changing phenomenon has...