Does a quiet July indicate a mild season overall? Not so fast! Since the official start of the Atlantic hurricane season on June 1st, the U.S. coastline and Gulf Coast have been quiet. According to the Tropical Weather and Climate Research team at Colorado State University (CSU), the three named storms that have developed so far accounted for...
Which of your commercial clients need cyber coverage? All of them. Any organization that has a computer network, handles confidential information, or collects and transacts with personal identifiable information is at risk of a data breach. This exposure has the potential to pose a significant financial threat to any business or entity involved....
The construction industry is facing its share of challenges lately. COVID-19-related shutdowns are causing ongoing product shortages. Supply chain disruptions are making it difficult to secure materials and leading to project delays. Soaring inflation is causing construction material prices to skyrocket by as much as 26.7%—which is having a...
Although it feels like everyone is on at least one social media platform, there are local audiences that could be missing out on your content. Having a Google Business profile will literally put you on the virtual map, help you get seen, and help spread the word about your business. Get Put on the Map Google processes 5.6 billion searches a day!...
Twitter is its own unique social media platform. Although you have followers, how you post, engage, and create content varies from the other social media networks. Here are some tips to help you get seen and grow followers on Twitter. Credibility Followers matter. The more followers you have, the greater the reach your posts will have. Having...
QR codes look like a cubism form of a barcode. These encoded symbols can be printed out onto a product, sticker, or marketing material, and then scanned to share information. It’s a great way to provide information to clients without having to write it all out on every brochure or other marketing piece. In the past you had to download a separate...
Are you always seeing Instagram stories at the top of your newsfeed but never know what to post for your agency? A creativity roadblock can be frustrating. Instagram gives you a lot of fun creative options, but it can be overwhelming at first because not everything is quite as simple as it seems. Smoke and Mirrors There’s no magic trick to...
Corporate culture is a determining factor in the success of every business. It influences how your employees interact and communicate with customers and each other, how they conduct assigned tasks, how they behave while at work, and how they solve problems and address conflicts. As the United States approaches the two-year anniversary of the...
It’s important to have a routine schedule with your social media presence. One of the best ways to do that is by having your own social media calendar to keep your thoughts and posts organized. There are many sources that can help you plan, but the last thing anyone needs is another app on their phone. Using programs you likely have on your...
Instagram’s Explore page isn’t anything new, but it is unique to other social media platforms. It’s essentially a page full of content from Instagram accounts you don’t follow that the algorithm thinks you will be interested in. Being featured on the explore page is independent to a user’s interests and engagements. Every explore page is unique...
Winter storm season can bring low temperatures, high snowfall, icy conditions, and the hazards that result from extreme winter weather to many areas across the country. As spring gets closer, warmer temperatures bring additional challenges for property owners. It's important for self-storage business owners to make a plan for spring inspections...
Customer service and customer feedback are two things that can make or break an insurance agency. Customer service is something you have direct control over. However, even seasoned insurance agents with the best customer service skills can’t control the customer feedback that is received. Turning customer feedback into positive reviews and...
There are hundreds of different ways to communicate to a prospect today, more than at any other point in time. It seems like a new app or communication tool is introduced every day. Telephone calling has been a tried-and-true communication tool for marketers for many years, but is it still relevant today? With all these different forms of...
A lot goes into building a website. Have you noticed how different types of companies have websites formatted in a specific way for their industry? This is because the most important reason for having a website is to convey important information to your audience quickly and with ease. Some businesses have a lot of services and products, which can...
Get to Know Your Insurance: Insuring Jewelry Along with the excitement of the winter holidays and the New Year, lots of things could be changing in your clients' lives. Did a client get engaged? If an expensive ring or other precious jewelry came into a client's life, you should have a talk with them about protecting their newly acquired...
Take Your Small Insurance Agency to the Next Level If your agency has been around for a while and you feel like numbers and leads are flat, consider making a few changes. People like companies that are exciting and engaging. Follow these tips to start getting out your message in new ways that can help attract and keep clients. Standing Out Stand...
Old Marketing Tricks That Still Work Being fully immersed in the digital age, it can be easy to forget the basics of traditional marketing. Remember that some of the most effective ways to market don’t always have to be about email, SEO, and social media. Here are few traditional marketing methods that can freshen up your way of doing things....
Protect Your Stored Valuables from Water Damage Water damage is no joke. Flooding and water damage is not a concern only for people in coastal regions. No matter where you are, water can find its way into a self-storage unit. Here are three ways to help protect stored valuables from potential moisture and water damage. Insurance Self-storage...
Are Your Clients Aware of Fire Risks? Fires can be a very serious risk for self-storage units. While your clients may be responsible storage tenants, the tenant in the next unit may not be. Self-storage facilities do not provide insurance for your clients' items stored in the rented unit. They need to provide their own insurance coverage to...
Agency Management: 3 Ways to Improve Employee Productivity As a busy agency owner, it’s critical that your employees have the ability to work independently and productively, allowing you to focus on sales. The following are four ways you can increase agency productivity without having to hire additional staff. Establish a basic training program...
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