Split testing, also called A/B testing, happens all the time in social media and the world of online advertisement. It’s a term and concept you should know if you are even just beginning to experiment with social media. On the most basic level, A/B testing is when you take a piece of content with two variations, call them "A" and "B," and then...

Emojis have taken over how we communicate to one another online and through messages. They are a new visual language. However, what you might not know about emojis is that they are increasing engagements by over 25% as compare to emoji-free updates on social media.  What can you start doing to take advantage of that added reach while maintaining...

There are now around seven different social channels for posting content, and even seasoned teams of social media coordinators are feeling a bit overwhelmed. Let’s break down which platforms you need to be focusing on as an independent insurance agent. When you look at all the options, the three most popular social platforms at the moment are...

Not all agencies and certainly not all independent agents are going to be ready to dish out $200-$300 a day on online marketing. However, even with a smaller budget, you should be able to gain results from your online marketing endeavors. Before You Spend Before you dive into spending on advertising, you need to make sure all your graphic work is...

What is social proof? Social proof is a psychological phenomenon where people start taking on the actions of others in different situations. It can happen when you may be unsure of what action to take and look to your peers to follow their behavior. In the online marketing world, this can be easily seen through reviews. When you are unsure of a...

Ninety-one percent of consumers check their email once a day. While we always talk about the benefits of building a following on social media, that does not mean you should be ignoring email marketing opportunities. On Facebook, as little as two percent of your audience is being reached just through organic posting. The time has come to make sure...

When trying to prospect for new leads or even when trying to convert current leads, it can take anywhere from seven to thirteen touchpoints to nurture that person enough to be ready to take the plunge with your services. Those numbers can scare some agents who may not have the time to reach out to a lead thirteen times. They also might fear that...

If your agency has a website that is not utilizing Google Analytics, then you are essentially running around in the dark. Even if there is not a dedicated marketing person on your team, this web analysis tool is still an important thing to have. First, Google Analytics allows you to easily see how many people are coming to your website. It then...

Understanding social media etiquette is an extremely important part of your overall strategy. Most of these rules can be felt out and intuited after spending time on the various platforms. However, it’s never a bad idea to over prepare and make sure you're not doing anything that could negatively affect your image. Sales Spam Yes, you want to...

What is a Chatbot? A chatbot is a computer program that uses artificial intelligence to have a conversation with another person. They have started to increase in popularity after a few messenger apps, including Facebook, started allowing bots to have conversations with you on your devices. Big brands have just started developing and releasing...

It’s possible you may be intimidated by looking into data analytics. However, it can really help you make better business decisions down the line. Let's identify the different measurements you can look at to increase your agency’s performance. Find Out What Your Data Means Before you start using data-analytics software, spend some time...

Facebook On Facebook you want to avoid being an account that spams its followers. If you post too often, it can make people leave your page. While there is no clear answer for anything in the social media world, one of the most popular frequency post rates is two posts per day. However, if you have less than 10,000 likes on your page, this...

Niche Marketing Do you offer a very specific type of insurance that not everyone would need? If so, you should take advantage of niche marketing. Become an expert in these specific areas and work to serve the needs of those potential customers. Try to become known in these fields and remember that the more unique you are, the less competitive the...

Customer satisfaction is key for customer retention and acquisition. If your current customers are unsatisfied, then you may find yourself in an uncomfortable place. Having high customer satisfaction will not only help you attract new customers and keep your current clients, but it will also help stabilize and boost your online image. So let’s...

There is a lot of information you should have on your insurance website. Some items go without question such as your company name and information about the services you offer. However, there may be some very important items that are missing from your page. Let’s make sure you are not omitting any of these key elements that could prevent a...

Work environments are often the best when you are working with truly wonderful people. Many times we may end up loving a job that did not always seem like what we wanted to do because of a great team. There are a few things you can do to show your co-workers that you truly appreciate them and to help enhance this positive team environment....

One of the largest benefits of having ample content from your blogs and other social media outlets is that you can then take that content and repurpose it into a new format to avoid having to create something from scratch all over again. You work hard on all the content that you produce, so take the extra step with it and make sure all of your...

Building a team that fully trusts and supports each other is a challenge. The daily office talk is often not enough on its own. In order to create a great team that works seamlessly together you need to spend time cultivating those relationships. Below are a few free exercises you can do in 15 to 30 minutes. Take a break once a week and play one...

The success of many insurance agencies comes down to their agents. Great ones are able to make sales, attract new business, and maintain client satisfaction. But to find the best agents, firms must know what to look for and how to hire. Here are 5 tips to help you to find your next agent: 1. Determine The Agency’s Needs Hiring the right agents...