It would be ideal if complaints from customers were received via email, but with the rise of online review sites like Yelp, receiving complaints through private channels is less likely. It’s common for insurance agencies to encounter online posts, blogs, and reviews on third-party sites that critique their business. While it is not possible to...

As with any other profession, top-producing insurance agents must have habits and attributes to achieve their best results. For example, highly effective insurance agents use certain tactics consistently to convince prospective customers to do business with them rather than another agent. Here are seven habits of highly successful agents that can...

Think about where social media began with simple tools for networking, communication and interaction. Today, there are numerous online communities with special interest and niche categories that may make social media an emerging top option for lead generation. Keep the following four steps in mind when developing your agency’s strategy: 1. Define...

Making insurance cold calls is for some a dreaded and frustrating task. Make your calling more effective with these 6 tips: 1) Ask Questions Focus all of your attention on your potential client. Make sure that he or she knows that you want to help them. If you only talk about the product or what you do, the client will not feel involved. 2)...

Try these six simple ways to get more done around the office as an insurance agent: Plan Your Day Ahead Of Time The night before your day of work, create a set list of things you must do in your work day. Create a to-do list and try to schedule everything in your day. Skip The Least Important Task You can't do it all. There will be certain...

You might call yourself a rookie, and your colleagues might use the word as a term of endearment. Better yet, a few of your colleagues might offer you some extra help. Starting a new job is always stressful and exciting, and new insurance agents are often overwhelmed. As an insurance agent, you will have to become an expert in customer service...

When it comes to selling insurance, an independent agent’s least favorite thing is generally making “cold calls.” There’s nothing quite as discouraging as going through hundreds of possibilities, only to have a few real leads to show for all the hours of hard work. While making cold calls may not be on your list of favorite pastimes, they are...

Display ads were one of the first forms of online advertising, but they’ve come a long way. According to Wikipedia, “Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and...

Constant Google algorithm updates. A massive reduction in Facebook organic reach. After all the challenges we’ve been through in digital marketing, you might be wondering how you can future-proof your online insurance marketing. Here are 3 points to consider to accomplish just that: Make Sure You’re Measuring Your Results In 2016, it’s so much...

Self-storage facility managers play an important role in a self-storage operation. They are the face of the business to current and prospective customers and perform numerous tasks to keep the facility running smoothly. Of particular benefit is their ability to monitor the property on a daily basis, identify potential hazards and risks, and...

Internet marketing has evolved and expanded since it’s inception. Just a few years ago, social media was only beginning, and smart phones weren’t that smart. Now, with over a billion users on Facebook globally, and half of all online usage happening on phones, you should make sure your digital marketing is up-to-date. Here are seven tips to...

As an insurance agent, you know your business would fail without relationships. But how well do you leverage them? Too often networking takes a back seat to cold calling and free pen giveaways. It's much more efficient to tap into your network, especially the professionals with an existing book of clients. Insurance Agents Need Referrals To grow...

In the world of social media, with Facebook and Twitter owning the spotlight, many insurance agencies overlook how powerful LinkedIn can be as a tool for both showcasing talent and as a major marketing strategy. With more than 135 million business professionals using the site, LinkedIn is a great resource that should be taken seriously. Rather...

We all know how Google works: when a person uses Google’s search feature, a set of results and ads based upon relevance are generated and shown on the search engine results page. With millions of searches per day, it can be one of the best places to invest your online marketing resources. Through the use of search engine optimization and...

Establishing and maintaining a powerful social media presence is an important task for any business. Regardless of the size of your insurance agency, social media can be an invaluable tool to connect with your clients, employees, and other partner businesses. Here is a look at 7 simple and effective tips that will help you improve your social...

Making a good insurance sales call can require a well-crafted script and a little research before you pick up the phone. To maximize that chances that you're going to turn your lead into sale, it’s important to both know what you hope to achieve from the call and also that you’re getting through to the right person. Know why you’re calling Have a...

Leads are obviously essential to growing your business or getting a new one off the ground. We’re all familiar with the most common approaches to getting leads, but many times the most successful insurance agents also rely on additional methods. The following are six ways to generate more leads: Video Tips A video with helpful tips is something...

Pay-per-click advertising can help independent insurance agents to grow their businesses. What Is Pay-Per-Click Advertising? Pay-per-click is a form of online advertising. When an Internet user clicks on an ad, they are delivered to a corresponding web page. The business responsible for the advertisement is generally billed per click, hence the...

Consumers are becoming increasingly frustrated dealing with customer service issues at large corporations. We’ve all had the rather lengthy experience of trying to get to a real person on the phone. Unlike impersonal big businesses, independent insurance agencies have an advantage: While offering similar services, local agencies can deliver more...

As with any sector of the economy, one of the most important parts of marketing an insurance agency is branding. Branding can indeed attract people to your company or even scare them away. It’s very important to know how to create an effective brand for your insurance agency. 1. Branding Is More Than Advertising Branding isn’t as simple as just...