Insights

Niche Marketing Do you offer a very specific type of insurance that not everyone would need? If so, you should take advantage of niche marketing. Become an expert in these specific areas and work to serve the needs of those potential customers. Try to become known in these fields and remember that the more unique you are, the less competitive the...

Customer satisfaction is key for customer retention and acquisition. If your current customers are unsatisfied, then you may find yourself in an uncomfortable place. Having high customer satisfaction will not only help you attract new customers and keep your current clients, but it will also help stabilize and boost your online image. So let’s...

There is a lot of information you should have on your insurance website. Some items go without question such as your company name and information about the services you offer. However, there may be some very important items that are missing from your page. Let’s make sure you are not omitting any of these key elements that could prevent a...

Work environments are often the best when you are working with truly wonderful people. Many times we may end up loving a job that did not always seem like what we wanted to do because of a great team. There are a few things you can do to show your co-workers that you truly appreciate them and to help enhance this positive team environment....

One of the largest benefits of having ample content from your blogs and other social media outlets is that you can then take that content and repurpose it into a new format to avoid having to create something from scratch all over again. You work hard on all the content that you produce, so take the extra step with it and make sure all of your...

Building a team that fully trusts and supports each other is a challenge. The daily office talk is often not enough on its own. In order to create a great team that works seamlessly together you need to spend time cultivating those relationships. Below are a few free exercises you can do in 15 to 30 minutes. Take a break once a week and play one...

The success of many insurance agencies comes down to their agents. Great ones are able to make sales, attract new business, and maintain client satisfaction. But to find the best agents, firms must know what to look for and how to hire. Here are 5 tips to help you to find your next agent: 1. Determine The Agency’s Needs Hiring the right agents...

It would be ideal if complaints from customers were received via email, but with the rise of online review sites like Yelp, receiving complaints through private channels is less likely. It’s common for insurance agencies to encounter online posts, blogs, and reviews on third-party sites that critique their business. While it is not possible to...

As with any other profession, top-producing insurance agents must have habits and attributes to achieve their best results. For example, highly effective insurance agents use certain tactics consistently to convince prospective customers to do business with them rather than another agent. Here are seven habits of highly successful agents that can...

Think about where social media began with simple tools for networking, communication and interaction. Today, there are numerous online communities with special interest and niche categories that may make social media an emerging top option for lead generation. Keep the following four steps in mind when developing your agency’s strategy: 1. Define...

Making insurance cold calls is for some a dreaded and frustrating task. Make your calling more effective with these 6 tips: 1) Ask Questions Focus all of your attention on your potential client. Make sure that he or she knows that you want to help them. If you only talk about the product or what you do, the client will not feel involved. 2)...

Try these six simple ways to get more done around the office as an insurance agent: Plan Your Day Ahead Of Time The night before your day of work, create a set list of things you must do in your work day. Create a to-do list and try to schedule everything in your day. Skip The Least Important Task You can't do it all. There will be certain...

You might call yourself a rookie, and your colleagues might use the word as a term of endearment. Better yet, a few of your colleagues might offer you some extra help. Starting a new job is always stressful and exciting, and new insurance agents are often overwhelmed. As an insurance agent, you will have to become an expert in customer service...

When it comes to selling insurance, an independent agent’s least favorite thing is generally making “cold calls.” There’s nothing quite as discouraging as going through hundreds of possibilities, only to have a few real leads to show for all the hours of hard work. While making cold calls may not be on your list of favorite pastimes, they are...

Display ads were one of the first forms of online advertising, but they’ve come a long way. According to Wikipedia, “Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and...

Constant Google algorithm updates. A massive reduction in Facebook organic reach. After all the challenges we’ve been through in digital marketing, you might be wondering how you can future-proof your online insurance marketing. Here are 3 points to consider to accomplish just that: Make Sure You’re Measuring Your Results In 2016, it’s so much...