Although it feels like everyone is on at least one social media platform, there are local audiences that could be missing out on your content. Having a Google Business profile will literally put you on the virtual map, help you get seen, and help spread the word about your business. Get Put on the Map Google processes 5.6 billion searches a day!...
Twitter is its own unique social media platform. Although you have followers, how you post, engage, and create content varies from the other social media networks. Here are some tips to help you get seen and grow followers on Twitter. Credibility Followers matter. The more followers you have, the greater the reach your posts will have. Having...
You may not have noticed it, but stock footage is all around you. That’s actually part of its purpose: to not be noticed as stock footage. It’s used in magazines, videos, ads, social media posts, and more. Stock footage may not be an effective tool for every business. Here is a breakdown of the pros and cons of using stock footage to help you...
Instagram’s Explore page isn’t anything new, but it is unique to other social media platforms. It’s essentially a page full of content from Instagram accounts you don’t follow that the algorithm thinks you will be interested in. Being featured on the explore page is independent to a user’s interests and engagements. Every explore page is unique...
If you’ve been following our content for a while, then you know that we have often cited Facebook analytics as a useful tool for business owners. It’s shocking to hear that it is going away; however, it may not be as surprising as it seems on the surface. Here is why. Depleting Features Facebook uses a tool called the Facebook pixel, which is a...
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