Insights

Work environments are often the best when you are working with truly wonderful people. Many times we may end up loving a job that did not always seem like what we wanted to do because of a great team. There are a few things you can do to show your co-workers that you truly appreciate them and to help enhance this positive team environment....

One of the largest benefits of having ample content from your blogs and other social media outlets is that you can then take that content and repurpose it into a new format to avoid having to create something from scratch all over again. You work hard on all the content that you produce, so take the extra step with it and make sure all of your...

Building a team that fully trusts and supports each other is a challenge. The daily office talk is often not enough on its own. In order to create a great team that works seamlessly together you need to spend time cultivating those relationships. Below are a few free exercises you can do in 15 to 30 minutes. Take a break once a week and play one...

The success of many insurance agencies comes down to their agents. Great ones are able to make sales, attract new business, and maintain client satisfaction. But to find the best agents, firms must know what to look for and how to hire. Here are 5 tips to help you to find your next agent: 1. Determine The Agency’s Needs Hiring the right agents...

It would be ideal if complaints from customers were received via email, but with the rise of online review sites like Yelp, receiving complaints through private channels is less likely. It’s common for insurance agencies to encounter online posts, blogs, and reviews on third-party sites that critique their business. While it is not possible to...

As with any other profession, top-producing insurance agents must have habits and attributes to achieve their best results. For example, highly effective insurance agents use certain tactics consistently to convince prospective customers to do business with them rather than another agent. Here are seven habits of highly successful agents that can...

Think about where social media began with simple tools for networking, communication and interaction. Today, there are numerous online communities with special interest and niche categories that may make social media an emerging top option for lead generation. Keep the following four steps in mind when developing your agency’s strategy: 1. Define...

Making insurance cold calls is for some a dreaded and frustrating task. Make your calling more effective with these 6 tips: 1) Ask Questions Focus all of your attention on your potential client. Make sure that he or she knows that you want to help them. If you only talk about the product or what you do, the client will not feel involved. 2)...

Try these six simple ways to get more done around the office as an insurance agent: Plan Your Day Ahead Of Time The night before your day of work, create a set list of things you must do in your work day. Create a to-do list and try to schedule everything in your day. Skip The Least Important Task You can't do it all. There will be certain...

You might call yourself a rookie, and your colleagues might use the word as a term of endearment. Better yet, a few of your colleagues might offer you some extra help. Starting a new job is always stressful and exciting, and new insurance agents are often overwhelmed. As an insurance agent, you will have to become an expert in customer service...

When it comes to selling insurance, an independent agent’s least favorite thing is generally making “cold calls.” There’s nothing quite as discouraging as going through hundreds of possibilities, only to have a few real leads to show for all the hours of hard work. While making cold calls may not be on your list of favorite pastimes, they are...

Display ads were one of the first forms of online advertising, but they’ve come a long way. According to Wikipedia, “Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and...

Constant Google algorithm updates. A massive reduction in Facebook organic reach. After all the challenges we’ve been through in digital marketing, you might be wondering how you can future-proof your online insurance marketing. Here are 3 points to consider to accomplish just that: Make Sure You’re Measuring Your Results In 2016, it’s so much...

Self-storage facility managers play an important role in a self-storage operation. They are the face of the business to current and prospective customers and perform numerous tasks to keep the facility running smoothly. Of particular benefit is their ability to monitor the property on a daily basis, identify potential hazards and risks, and...

Internet marketing has evolved and expanded since it’s inception. Just a few years ago, social media was only beginning, and smart phones weren’t that smart. Now, with over a billion users on Facebook globally, and half of all online usage happening on phones, you should make sure your digital marketing is up-to-date. Here are seven tips to...

As an insurance agent, you know your business would fail without relationships. But how well do you leverage them? Too often networking takes a back seat to cold calling and free pen giveaways. It's much more efficient to tap into your network, especially the professionals with an existing book of clients. Insurance Agents Need Referrals To grow...

In the world of social media, with Facebook and Twitter owning the spotlight, many insurance agencies overlook how powerful LinkedIn can be as a tool for both showcasing talent and as a major marketing strategy. With more than 135 million business professionals using the site, LinkedIn is a great resource that should be taken seriously. Rather...