Insights

Consumers are becoming increasingly frustrated dealing with customer service issues at large corporations. We’ve all had the rather lengthy experience of trying to get to a real person on the phone. Unlike impersonal big businesses, independent insurance agencies have an advantage: While offering similar services, local agencies can deliver more...

As with any sector of the economy, one of the most important parts of marketing an insurance agency is branding. Branding can indeed attract people to your company or even scare them away. It’s very important to know how to create an effective brand for your insurance agency. 1. Branding Is More Than Advertising Branding isn’t as simple as just...

Every insurance agency needs a website, but what makes a good insurance website? A website is supposed to make your job easier, and that’s exactly what it can do as long as you follow a few simple rules. Keep reading to find out how to ensure that your site is helping, not hurting, your business. 1. Not Giving People What They Want What are...

Some insurance agencies might not understand the value that using videos for marketing can offer. According to one study, 59 percent of consumers prefer to watch a video than read the same information in text. Consumers who watch videos are also 72 percent more likely to buy the related product or service. Plus, Google rewards companies for...

Online reviews have become increasingly important for a variety of reasons. One survey showed that 90% of customers’ buying decisions are influenced by online reviews (Marketingland). Plus, Google heavily factors online reviews into their ranking algorithm. How can you get more online reviews for your agency? The simple act of asking for them in...

Has it been a while since your agency updated its referral marketing process? Maybe you are concerned that social media isn't a viable way to make real sales. The numbers from one recent digital marketing survey indicate otherwise. The Advantage Held By Independent Agents Consumers today are very active on social media. However, there is a real...

Many insurance agencies have been looking for ways to modernize their operations, and hiring Millennials may offer a helpful solution. Defined as those born between the early 1980s to the early 2000s, Millennials can offer independent insurance agencies not only fresh insights but also added youthful energy. Plus, Millennials tend to be...

Networking is a proven way of bringing in new business for insurance agents, and now you can make it even more productive by incorporating social media. Facebook and other similar sites have become some of the best tools for business. It has become possible to reach people who were nearly impossible to reach regularly through conventional...

Someone who is doing well in insurance sales may be told they are a natural born salesperson. But maybe there’s more to it than that. Could it be that people who do well in sales simply have an understanding of how sales work and, more importantly, have good communication skills and the ability to read people? If you or any of your salespeople...

Companies that maintain a weekly blog have 55 percent more visitors than websites that do not utilize a blog (hubspot). That’s a great return for an average of just 300 words per week. If you are considering starting a blog for your insurance agency, there are a few things you should know before you start writing: 1. Know What You Want To Achieve...

The insurance industry is an ever-evolving sector, which requires up to date knowledge on the market itself, legislative requirements and many other factors, such as fluctuations of the economy. To generate high returns, it is important for independent insurance brokers and agents to use various strategies to keep up with changes in the industry....

Social media has become extremely popular and important to all industries in the past decade and even more so in the last few years. As an independent insurance agency owner or manager, your online marketing and social media is likely an ongoing concern. Are you maximizing your efforts? Are you staying competitive? Here are some key points to...

We all know that there is great deal of responsibility involved in the process of running an insurance agency. From making a good first impression with your new customers, to increasing the efficiency of your company as it grows, you face a variety of challenges and opportunities every day. Here are a few points that will help you to stay...

The Internet has made business more transparent than ever. This can be an advantage for independent agents who are willing to build what has become know as a “personal brand” online. It’s not as difficult as it might sound. Here are tips to get started: Your Own Digital Network There are a few key channels to focus on in the online space. If...

Like it or not, we are surrounded by digital communication. So for independent insurance agents, it’s important to get involved. It’s better to proactively shape your online presence and reputation, than to have it created for you! Here are four points to keep in mind as you build and maintain your social media profiles: Be Sure To Listen There...

Small, independent insurance agencies might be intimidated by data analytics and believe that it is too sophisticated or expensive for their businesses. However, data analytics is simply an assessment of the data that they collect, allowing them to make better business decisions. There are several measures that you can take to use data analytics...

Having an engaged workforce is vital for any organization’s success. Research shows that companies with higher levels of employee engagement have better earnings per share, net income growth and higher operating income. Boosting the engagement of your insurance agents and employees does not have to take months or be expensive. By following these...