Insights
What Is Legal Malpractice Insurance? Help Your Attorney Clients See the Value
For many solo practitioners and small law firms, legal malpractice insurance, or Lawyers Professional Liability (LPL), is a line item they’d rather skip — until they really need it. Some assume they’d never make a costly mistake, while others focus on price instead of coverage quality. But as an insurance agent, you know that professional liability policies aren’t just about checking a box — they’re about long-term protection for your clients and their businesses. In...
Showcasing Your Agency’s Culture on Instagram
Using Instagram can be an effective way to grow your agency's presence. It can also be a fun way to build employee advocacy. There may be some resistance as your agency tries to figure out how to best represent your brand and agency on the network. There will be a lot of growing and learning as you start using Instagram or return to the platform...
4 Tips to Increase Self-Storage Safety and Security
Keeping a self-storage facility safe and secure should be a primary concern for owners and operators. There is much that can be done to make facilities safer and increase security. Ongoing property maintenance and tenant awareness can help to reduce occurrences of accidents and property damage. Crime can be minimized with the proper security....
Achieving More in Your Insurance Agency
Top agents typically ask themselves the same questions. How can I achieve more for my agency? How can I up my numbers from the previous year? If you find yourself asking these questions, you probably are the type of person who continually strives for the best. It’s a hard pedestal to reach. Here are a few ways to boost your performance to get you...
3 Types of Collectibles Your Clients May Have
Out of all the clients you have, there's a chance that a few of them have high-value collections of some kind. Most of the time these collections go uninsured (or inadequately insured) because your clients simply are not aware they can insure their precious belongings. With this in mind, remember that it is important to truly get to know your...
Develop Relationships With Small Business Owners to Build Your Client List
According to the Small Business and Entrepreneurship Council, 86.2 percent of businesses operating in the United States are small businesses. This is such a large market, and there is a huge opportunity for insurance agents to tap into it. Plus, developing lasting relationships with small businesses will provide endless opportunities to gain...
Putting Chatbots to Work for Insurance
Last year we wrote about chatbots and their rise in the public eye. Now that a full year has passed, we can more closely examine the future of chatbots for insurance. This idea of a virtual bot is not going anywhere. They are becoming more extensive and easier to create for any business or agency. The primary purpose of chatbots has been for...
How Not To Get Insurance Leads
There are a great many times we talk about how to get leads, but rarely do we talk about the mistakes we should avoid when trying to run a profitable agency. Not Calling Right Away For every minute that the lead does not get a phone call, your chances of making a successful contact drop dramatically. When a new lead comes into the system, do not...
What Could Insurance Agents do With Twitter?
Twitter is often not the first place that many agents consider to increase their traffic and brand awareness, but used correctly it can do just that. Finding Your Target Audience When looking to expand your audience, the first thing you need to do is to examine the audience you are already serving. Make notes about your clients keep track of the...
Building Engagement on Facebook
Organic Facebook engagement and reach seem to be harder and harder to come by as a lot of social media moves toward a pay-to-play model. Regardless, there are still a few ways you can drive engagement on your agency's Facebook. Curate content that is helpful to your audience While posting your content on Facebook is a great way to share and...
What is the Average Length of a Modern Blog?
The demand for a stream of continuous content creation is ever growing and changing. A positive to report is that blogging does not seem to be going anywhere. There have been slight changes however. More and more businesses are saying that longer posts of 1,000 words and above are good for bringing in leads. Keep in mind that many of these...
Asking Your Employees to be on Instagram
If you are looking to grow your agency's profile on Instagram, it will be important to get employees involved as band ambassadors. Participating in this role will add a new layer of responsibility for those who accept the challenge, but it will also give them an enhanced level of ownership in the agency's marketing efforts and may promote a happy...
Being Productive During the Holidays
The holidays can be a pleasant time for a lot of employees; it can also be a time where productivity in the office runs thin. A lot of agents will be in and out taking vacations or occasionally getting hit with a cold. So, the challenge falls on you to keep the agents ready to work and strive for success during this last month of the year. If the...
Yearly Social Media Review
As we enter the final month of the year, the time has come once again to reflect on your social media campaigns and identify ways to improve and grow in the coming year. Here are a few questions you need to ask before you start your deep dive. In general, how are your channels doing? What channel do you think is bringing you the greatest ROI? Do...
Sales Incentives to Motivate Your Team
There are many different types of insurance agents all of whom need different types of sales incentive plans. Far from being an expendable luxury, sales incentives, when implemented effectively, can play a big role in building your customer base and retaining top-notch sales professionals. Perhaps you have already offered some form of sales...
How to Create a Memorable Customer Experience
Customer satisfaction is one of the biggest things we can strive for in the insurance industry. Every agency aims to offer customers a unique and positive experience. Here are a few things you can work on to help ensure that your customer interactions are truly a memorable experience. Learn the Basics When you are dealing with a client or...
Caring for an Antique Collection
Collecting antiques is a wonderful and rewarding hobby. Regardless of the current value of your collection, it’s important to take time to care for your antiques. You’ll want to keep them in top form to maintain their maximum value. Make sure you are not allowing the antiques to get dusty. Try to dust them frequently in order to avoid the damage...
What Needs to be in Your Sales Pitch
Fine-tuning your sales pitch can be a difficult task to accomplish. That being said, the task doesn’t need to be exceptionally daunting. Keep in mind these four easy ways to keep your pitch sounding sharp. Do Your Research When you are meeting with a client, be sure you have done as much research as possible about who they are and what their...
Continuous Learning and the Independent Agent
With technology, information and knowledge are readily available to us. If you want to succeed as an independent agent, you need to be constantly ready to learn. Luckily, because of technology, there’s a lot that you can learn for free. There are many different classes offered through free "open university" courses that can help you to gain a new...
Crafting the Perfect Follow Up
A follow-up is a great time to reconnect with a prospective client and the perfect time to let them know that you are still around. With a follow-up, the most important thing to note is that the smallest gestures can go a long way. If you have an opening to create a follow-up opportunity while meeting with the clients, it is a great way to make...
Tenant Insurance Is An Important Risk Management Tool
Hurricanes. Hail. Floods. Wildfire. To date, 2017 has been an active year for catastrophic events, and thousands of property owners have been left to deal with the destructive aftermath. Most self-storage business owners know that it is important to purchase insurance coverage to deal with property and liability exposures, but there is another...
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