Although it feels like everyone is on at least one social media platform, there are local audiences that could be missing out on your content. Having a Google Business profile will literally put you on the virtual map, help you get seen, and help spread the word about your business. Get Put on the Map Google processes 5.6 billion searches a day!...
Getting Seen and Followed on Twitter
Twitter is its own unique social media platform. Although you have followers, how you post, engage, and create content varies from the other social media networks. Here are some tips to help you get seen and grow followers on Twitter. Credibility Followers matter. The more followers you have, the greater the reach your posts will have. Having...
Is Stock Footage Right For You?
You may not have noticed it, but stock footage is all around you. That’s actually part of its purpose: to not be noticed as stock footage. It’s used in magazines, videos, ads, social media posts, and more. Stock footage may not be an effective tool for every business. Here is a breakdown of the pros and cons of using stock footage to help you...
All About QR Codes
QR codes look like a cubism form of a barcode. These encoded symbols can be printed out onto a product, sticker, or marketing material, and then scanned to share information. It’s a great way to provide information to clients without having to write it all out on every brochure or other marketing piece. In the past you had to download a separate...
Back to the Roots: Classic Insurance Marketing Methods
Old Marketing Tricks That Still Work Being fully immersed in the digital age, it can be easy to forget the basics of traditional marketing. Remember that some of the most effective ways to market don’t always have to be about email, SEO, and social media. Here are few traditional marketing methods that can freshen up your way of doing things....
Claim and Optimize Your Google Listing to Drive More Traffic
Get found online! That’s the overarching goal of virtually every business today. And it makes sense – if your insurance clients can’t find your agency in a snap, no amount of insurance marketing online is going to get them to keep looking. Instead, they’ll likely contact the insurer whose website is easy to find. When you’re talking...
5 Ways to Use Google to Grow Your Insurance Business
Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and streamlining your work process. By using these tools and integrating them into your insurance marketing strategies you may find that your efforts...