Like most independent Insurance agents, you now have more tools and avenues than ever to market your business. At the same time, you may have an overwhelming amount of new email contacts and social media relationships to keep track of and nurture. While all of these new marketing technologies are helpful, it can also dilute your focus, spread you...
With the advent of online reviews and social networks, independent insurance agents need to be proactive in maintaining and building a great reputation online. Most professionals and businesses will have an issue with a customer at some point. While it’s ideal to resolve the issue before it becomes a potential online reputation problem, this...
Both collectors and independent agents will benefit from specialized insurance for collectibles. Why Purchase a Separate Collectibles Insurance Policy? Collectors need specialized coverage. In many cases, the full value of collections can only be covered by a collectibles insurance policy. These policies offer more complete coverage than...
Ladders are a commonly used tool at self-storage facilities. Owners and managers can minimize potentially unsafe ladder usage by initially choosing the right ladder. Choosing the Right Ladder Portable step ladders, straight ladders and extension ladders are probably the most commonly used ladders at self-storage facilities. Here are a few safety...
Online marketing doesn’t have to involve large advertising costs. It’s very possible to grow your insurance agency with “earned media,” including local search optimization, blogging, and social media. Local Search Claim and Optimize your Google Local Page As we discussed in a previous blog post, claiming and optimizing your Google places page is...
The majority of businesses do not have adequate cyber-liability risk management procedures in place. Moreover, many do not understand the four fundamental elements of risk management as they apply to cyber-liability exposures. Risk Avoidance Avoiding the activities that could cause risk will, of course, help businesses avoid risk overall. There...
Like an increasing number of individuals, some of your clients may be wine collectors. Many wine collections are increasing in value, and collectors may be inadequately insured. The U.S. Wine Market Is Growing The U.S. is now the largest wine market in the world in terms of revenue. According to Impact Databank, the estimated retail value of wine...
MiniCo will be on the road this week attending the Inside Self-Storage World Expo in Las Vegas. The expo is one of the largest events in the self-storage industry, and we look forward to meeting and speaking with a wide range of self-storage industry professionals. If you are planning to attend the expo, I hope you will stop by the MiniCo booth...
If you’re an agent who insures clients with art collections, it’s crucial to make sure your customers have well-researched, written records of their pieces. While a professional appraiser will likely have a role, you can advise your accounts to also maintain an ongoing process of research and documentation. The following is an overview: 1....
Claiming your own online local business listings is at the core of any successful digital insurance marketing presence. If you follow the best practices, you’ll see increased referral traffic to your website – and even phone calls - from your listings at these sites. What Are Local Business Listing Pages? Local business directories contain your...
Protecting your business so that it will and can continue to thrive over the years should be a huge part of your business plan. Ask yourself this question, “What would you do if you lost one of your major clients?” Many small business owners rely on a few large clients to maintain their business. This happens because when times are good, there is...
Blogging is one of the most powerful and cost effective marketing tools encountered in business. Blogging can help your insurance agency increase its website visibility. When preparing to start a blog for your agency there are a few tips you should consider. To gain the most from your writing: Write a blog every other day; assign each agent the...
During the recent Self Storage Association Executive Ski Workshop, self-storage industry professionals provided updates about the ongoing uptick in development within the industry. After a devastating recession and long recovery period, the economy is improving, occupancy levels are on the rise, and a sense of optimism has returned to the...
When social media was created, the like button was just for pictures and personal postings. Now days, social media is being used as a marketing tool in every type of industry. Companies have incorporated social media as part of their annual operational budgets. Value is there if you put the work into it. Results will come over time, not...
Have you thought about the difference between an estimate and a proposal? How could this affect a potential client buying decision? You are an insurance agent, meeting with a new client for the first time and they tell you to send them an estimate of the cost of coverage for their new business. After going over their needs, you send them a one...
Social media has grown so quickly that it can be hard to remember when it wasn’t part of our daily lives. Self-storage businesses can reap many benefits from promoting themselves on Facebook, Twitter, LinkedIn, YouTube and other sites. Such interaction helps your business to stay relevant, provides free access to a large audience of potential...
Do you know what Twitter is or how to use it? Do you use a social media platform to market your business? Twitter can be a great marketing tool when looking to increase the knowledge of your brand. There are many reasons someone would want to follow a person or a brand on Twitter. This tool can help them stay in the loop with events, ideas and or...
Self-storage business owners are all likely to agree that excellent facility managers can be a deciding factor in the success of an operation. The industry abounds with talented, skilled, dedicated managers who are passionate about customer service and building the business. How do we provide oversight to support that quality manager and remove...
What do you do as an insurance agent to go above the norm for your clients? What steps do you take to see that your clients are satisfied with the service you provide? One fact in any industry is great customer service can be rewarded with referrals. Referrals are one of the best types of advertising methods in marketing – and it’s free! Here are...
In our fast-moving world of Insurance, do you write a personal thank you letter or send a simple email, to thank your clients for their business? When was the last time you received a handwritten thank you from anyone? What would it mean to you if you received a handwritten thank you from your insurance agent? First off, why is it important to...
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